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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Attribution and Dark Social with Emir Atlı, Co-founder & CMO at HockeyStack #77
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Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.
************************
Timestamps:
- (01:50) - Who is Emir Atlı?
- (02:58) - Emir’s background and what HockeyStack is.
- (04:13) - Who gets the most value using HockeyStack?
- (06:46) - Challenges B2B SaaS companies face regarding analytics.
- (09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).
- (10:10) - What are some mistakes companies make regarding attribution?
- (14:54) - How does Emir measure the impact of content on the revenue pipeline?
- (16:13) - How to use content pieces with strong intent?
- (19:49) - What about dark social and how to attribute value to them?
- (23:14) - Are there any activities attribution software can’t track?
- (24:16) - Emir tips on building a brand from a content and SEO perspective.
- (29:39) - Learn more about Emir and HockeyStack and get in touch.
- (30:52) - Outro
************************
Useful Links:
HockeyStack Website: https://hockeystack.com/
Emir on LinkedIn: https://www.linkedin.com/in/emircatli/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
112 episodes
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Fetch error
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Last successful fetch was on April 26, 2024 16:02 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 365305743 series 2993543
Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of The SaaS SEO Show, we’ve interviewed Emir Atlı, Co-founder & CMO at HockeyStack, and discussed attribution for B2B SaaS companies, dark social, building brands, and more.
************************
Timestamps:
- (01:50) - Who is Emir Atlı?
- (02:58) - Emir’s background and what HockeyStack is.
- (04:13) - Who gets the most value using HockeyStack?
- (06:46) - Challenges B2B SaaS companies face regarding analytics.
- (09:38) - Attribution on activities that don’t happen on websites (e.g., webinars).
- (10:10) - What are some mistakes companies make regarding attribution?
- (14:54) - How does Emir measure the impact of content on the revenue pipeline?
- (16:13) - How to use content pieces with strong intent?
- (19:49) - What about dark social and how to attribute value to them?
- (23:14) - Are there any activities attribution software can’t track?
- (24:16) - Emir tips on building a brand from a content and SEO perspective.
- (29:39) - Learn more about Emir and HockeyStack and get in touch.
- (30:52) - Outro
************************
Useful Links:
HockeyStack Website: https://hockeystack.com/
Emir on LinkedIn: https://www.linkedin.com/in/emircatli/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
This episode is sponsored by Ahrefs.
Visit https://ahrefs.com/awt and sign up for free!
112 episodes
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Similar to The SaaS SEO Show
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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continue reading
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Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
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…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
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