The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Roundtable Discussion: Search Generative Experience and the Future of Search with MarketMuse
Manage episode 365038118 series 2993543
Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For our first-ever Roundtable Discussion, we had onboard Jeff Coyle and Stephen Jeske from the content optimization platform, MarketMuse. Together with George Chasiotis, they delved into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They discussed how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search.
************************
Key Points:
- Gain insights into the implications of the Search Generative Experience (SGE) for websites and publishers.
- Discover how the recent changes announced by Google at its Google I/O event will affect the visibility and traffic of your website.
- Learn how to adapt swiftly to these upcoming shifts in organic search, maintaining your competitive edge in the evolving digital landscape.
************************
Timestamps:
- (02:19) - Jeff’s and Stephen’s thoughts on the topic.
- (03:00) - The structure of this section.
- (03:56) - An overview of what’s announced by Google during its Google I/O event.
- (08:44) - Will SGE take away traffic from websites, publishers, and brands?
- (12:45) - Participants’ questions regarding the topic.
- (14:19) - How will SGE affect B2B content marketing?
- (20:18) - Most content professionals will need to make a radical mind shift.
- (22:46) - How do search results change for investigational keywords?
- (27:40) - Assumptions on the outcomes of the SGE.
- (32:36) - Changes to content strategies because of changes in Google search.
- (36:59) - What needs to be done regarding existing content inventory?
- (41:11) - Adding experience to your content and its importance.
- (48:38) - What’s MarketMuse's stance regarding AI content?
- (55:53) - How do these changes shape the content software solutions industry?
- (59:52) - How’s MarketMuse preparing for the changes on a product level?
- (01:02:39) - Outro
************************
Useful Links:
MarketMuse Website: https://www.marketmuse.com/
Jeff Coyle on LinkedIn: https://www.linkedin.com/in/jeffcoyle/
Stephen Jeske on LinkedIn: https://www.linkedin.com/in/stephenjeske/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episodes
Share
Manage episode 365038118 series 2993543
Content provided by Minuttia. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Minuttia or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
For our first-ever Roundtable Discussion, we had onboard Jeff Coyle and Stephen Jeske from the content optimization platform, MarketMuse. Together with George Chasiotis, they delved into the implications of the Search Generative Experience (also known as SGE) announced by Google on May 10th during its Google I/O event. They discussed how this change could transform the way search is conducted and impact the visibility and traffic websites receive from organic search.
************************
Key Points:
- Gain insights into the implications of the Search Generative Experience (SGE) for websites and publishers.
- Discover how the recent changes announced by Google at its Google I/O event will affect the visibility and traffic of your website.
- Learn how to adapt swiftly to these upcoming shifts in organic search, maintaining your competitive edge in the evolving digital landscape.
************************
Timestamps:
- (02:19) - Jeff’s and Stephen’s thoughts on the topic.
- (03:00) - The structure of this section.
- (03:56) - An overview of what’s announced by Google during its Google I/O event.
- (08:44) - Will SGE take away traffic from websites, publishers, and brands?
- (12:45) - Participants’ questions regarding the topic.
- (14:19) - How will SGE affect B2B content marketing?
- (20:18) - Most content professionals will need to make a radical mind shift.
- (22:46) - How do search results change for investigational keywords?
- (27:40) - Assumptions on the outcomes of the SGE.
- (32:36) - Changes to content strategies because of changes in Google search.
- (36:59) - What needs to be done regarding existing content inventory?
- (41:11) - Adding experience to your content and its importance.
- (48:38) - What’s MarketMuse's stance regarding AI content?
- (55:53) - How do these changes shape the content software solutions industry?
- (59:52) - How’s MarketMuse preparing for the changes on a product level?
- (01:02:39) - Outro
************************
Useful Links:
MarketMuse Website: https://www.marketmuse.com/
Jeff Coyle on LinkedIn: https://www.linkedin.com/in/jeffcoyle/
Stephen Jeske on LinkedIn: https://www.linkedin.com/in/stephenjeske/
************************
Stay Tuned:
► Website: https://minuttia.com
► YouTube: https://bit.ly/2DHaJNr
► LinkedIn: https://bit.ly/2BZJmhb
************************
Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
112 episodes
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Similar to The SaaS SEO Show
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Take a deep dive into the world of SEO and digital marketing with SE Ranking DoFollow Podcast. Actionable insights, latest trends, and thought-provoking case studies from seasoned experts and practitioners. In this SEO podcast, professionals and business leaders from all over the globe come together to help their less-experienced peers cut through the noise and catch them up on all the latest SEO advancements and developments.
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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