Building Rapport: 5 Proven Steps that will Create Authentic Buyer Trust

The Salescadence Podcast

In this episode, podcast host, Matt Sykes, shares 5 pieces of advice that will help anyone who struggles to build rapport on a first-time sales call. Referred to as ‘The Corridor of Uncertainty,’ the opening 3 minutes of every new human interaction can often make or break what happens next – and in sales, that can be the difference between and yes and a no.
A perfect episode for anyone in a sales role, this content comes directly from Matt’s acclaimed ‘Leads to Sales’ sales training workshop, so grab a paper and pen before you hit ‘listen.’
During this episode, you will learn:

• What Building Rapport isn’t!!

• The importance of setting up the sales call in advance

• Why due-diligence is critical to your success

• How using humour can increase buyer trust

• The ‘No Lose’ question for your Buyer

If you find this episode helpful and want to learn more about how Salescadence can help organisations convert more leads into sales, head over to the website https://www.salescadence.co.uk/.
Want to benchmark your sales effectiveness? Take The Salescadence Sales Audit and find out.
If you’re keen to expand your sales knowledge and upgrade your sales skills, get a copy of our books:
‘CONVERTED – How to Help More People Buy What You Sell’ outlines the ten logical steps you need to master to convert more leads into sales.
‘SALES GLUE: Second Edition – The Vital Ingredient That Makes Sales Success Stick’ links the world of Performance Psychology to Selling. It is the No. 1 self-help book for ambitious sales professionals.
Want to talk about improving your sales results? You can book a complimentary 15minute call here