The Insider Secrets to Competing in a Crowded Market with Greg Cesar

The Smartest Podcast

How Greg Cesar Built His Digital Empire

Do you have an idea that could revolutionize the digital space but don't know where to start? Look no further than the story of Greg Cesar. A digital entrepreneur, consultant, and internet marketing expert, Greg has gone from selling products online to building his own empires in the digital space.

Everyone dreams of a successful product launch, but few people have the story to back it up. Greg is one of those special few who can tell an incredible tale about his journey to success. In 2003, he attended a seminar and heard that someone had made millions of dollars in just a couple of months by selling bookmarks from a computer. This prompted him to make a major pivot in his career and return to the idea of selling an eBook. This decision led him on a path towards his own success, as he discovered how powerful simplicity can be when it comes to launching products. Let's take a closer look at Greg's story and the two questions he learned to ask potential customers when launching products.

Link to Video --> https://www.youtube.com/watch?v=o-xhWRHlR9U

0:40 John introduces Greg Cesar

3:55 John asked Greg about his selling products

9:40 The 2 Questions to ask people

18:38 John asked Greg about his pricing

24:05 One-on-one VS done in terms of value

34:31 Greg talks about SEO

36:20 Greg tells why some people fail and some people succeed

36:55 4 things in success

43: 58 Greg Cesar contact information

In this episode, John and Greg discuss the power of simplicity in product development. They also talk about the two questions to ask potential customers when launching a product, the importance of pricing your products correctly, and the value of investing time in SEO. Finally, they explore why some people fail and some people succeed and what 4 things are required for success.

The Power of Simplicity

Greg learned that there is power in simplicity - when something is easy to get done and understand, people are more likely to buy it. He also shared two questions that entrepreneurs should always ask themselves when thinking about selling something: “If you buy my product, how would it change your life?” And “If you don’t buy this product, how will it impact your life?” These questions helped him hone in on what customers really wanted from his products - so they could easily see the value they would be getting from them.

Greg also had an interesting habit, whenever he went grocery shopping each week, he made sure to walk through every aisle looking for empty shelves. Empty shelves told him what kind of products was missing from the market - which allowed him to fill those gaps with new offerings for customers. By understanding customer needs and staying focused on simplicity, he was able to take full advantage of market opportunities as they arise.

Greg's story shows us why simplicity is essential when it comes to selling products or services online. Simple products can often lead to greater success than complicated ones because they are easier for customers to consume and understand their value quickly. It's also important not to overlook market opportunities by doing research into customer needs so you can fill any gaps with your own offerings.

Two Questions for Potential Customers

All this research led Greg to create two simple questions that entrepreneurs should ask potential customers when launching products:

1. If you buy my products, how will it change your life?
2. If you don't buy this product, how will it impact your life?

By asking these questions before launching any new product or service, Greg was able to ensure that the end result met his customer's needs and desires-which is key if you want your product launch to be successful.

The most important thing that Greg said was “Don’t compete on price, compete on value.” This means that instead of just trying to undercut your competitors on price, you should focus on making sure that the value of your products and services is greater than theirs. One way to do this is by providing more options for customers. According to Greg, “You don’t determine the price, the customer does. You need pricing level options so they can determine what works best for them based on their needs and budget. And the more value you give them, the easier it will be for them to make the purchasing decision.

This advice also applies when creating products or services that have different levels of value. For example, if you are offering a product or service as both a one-on-one solution and a “done-for-you” solution, it is important to make sure that both solutions offer something unique in terms of value for customers – otherwise, why would someone choose one over the other?

Greg also discussed SEO and how important it is for businesses today. He suggested running a pay per click campaign first in order to find keywords that are converting well before investing in SEO efforts. This way, you can ensure that your SEO efforts are focused on keywords that have already been proven to work rather than wasting time and money on keywords that may not convert well or at all.

When deciding which keywords will help generate organic traffic for your website, drawing from the data from a successful PPC campaign is always a smart move. By looking at metrics like CPCs and CTRs as well as researching how competitive each potential keyword is, you can confidently choose 3-4 keywords that have a good chance of helping boost your rankings in search engine results pages (SERPs). While SEO takes some effort upfront, if done correctly it can result in long term rewards in terms of increased visibility online for entrepreneurs and internet marketers alike.

Why Some People Fail and Some People Succeed

After spending two decades researching why some people fail while other succeed, Greg developed a theory of success. From his research, he found that there were a few commonalities among those who failed. Namely, he noticed that many of these people lacked work ethics, were too lazy to put forth the effort necessary for success, or made it too hard on themselves.

Greg found that those who failed often had what he called a “lazy mindset”—they felt they could achieve their goals easily without putting in any real effort. He believes this is one of the biggest roadblocks to success as it prevents people from taking advantage of every opportunity they have. Instead of taking risks and actively pursuing their goals, they take the easy way out and settle for mediocrity.

Keep in mind that success is a combination of 4 key things: What you believe, who you know, what you know and what you do. Believe in yourself and your abilities, network with other like-minded people, stay up to date on your industry knowledge and leverage the resources that are available to you. Those 4 ingredients will be essential for achieving the level of success that Greg ultimately achieved.

To learn more about Greg Cesar, visit https://gregcesar.com/. There you can find his social medias, and other resources he has developed over the years to help entrepreneurs succeed.

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