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Snapshot #119: An Agent's Renovation Blog Is Her Most Successful Marketing Tactic
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Content provided by Gayle Weiswasser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gayle Weiswasser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we're talking to Anslie Stokes Milligan, team leader with The Stokes Group with McEnearney Associates in Washington, DC, about how the blog and Instagram account she started about her own home renovation has turned into a successful marketing tactic. Writing about her renovation is "a natural extension" of what she does all day - talk about updating homes with her clients - and it reinforces Anslie's expertise in renovation. Her team focuses on Facebook and Instagram to build engagement with their audience on multiple platforms and promotes the blog through a hashtag, a sign outside the home being renovated and marketing to current clients. The blog has garnered the most interest and reaction of any marketing tactic she has implemented.
Links mentioned:
The DC Real Estate Blog
Homesnap
Realvolve CRM
Amazon and Amazon Prime Now
Dropbox
DocuSign
Ring Central
172 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on February 27, 2024 03:42 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 247800974 series 114728
Content provided by Gayle Weiswasser. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Gayle Weiswasser or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Today, we're talking to Anslie Stokes Milligan, team leader with The Stokes Group with McEnearney Associates in Washington, DC, about how the blog and Instagram account she started about her own home renovation has turned into a successful marketing tactic. Writing about her renovation is "a natural extension" of what she does all day - talk about updating homes with her clients - and it reinforces Anslie's expertise in renovation. Her team focuses on Facebook and Instagram to build engagement with their audience on multiple platforms and promotes the blog through a hashtag, a sign outside the home being renovated and marketing to current clients. The blog has garnered the most interest and reaction of any marketing tactic she has implemented.
Links mentioned:
The DC Real Estate Blog
Homesnap
Realvolve CRM
Amazon and Amazon Prime Now
Dropbox
DocuSign
Ring Central
172 episodes
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Similar to The Snapshot
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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