What's New in Social Media | Facebook advertising, Twitter updates, SEO, Branding | Live Lunch Catch Up

The Social Snippet Show

Welcome to live lunch!

This week it was just a few of the GU crew talking about Facebook advertising, Twitter updates, SEO, Branding and more.

Here are the snippets:

- Business Development and Facebook advertising. Organic vs paid

- Targeting and Facebook advertising

- Using Facebook advertising to promote events/geographical filters/interests

- ROI on Linkedin and daily budget much higher than FB

- Emojis in FB ads - there's a time and a place

- Social media is instant - but newspapers and magazines still works but harder to calculate ROI

- Twitter updates - making the platform more inclusive - easier access and usage

- D&I and social media, auto captions and subtitles - apps and tools to use

- SEO and accessibility - business development - Alt tags

- Websites and branding

- Changing your brand for your marketing - If you have the budget invest in your brand from the start and think about consistency!

- Using different shades/tones within your branding for more flexibility

- You have to sell yourself and your services

- Take your time when launching a business!

- Reassurance marketing

The Green Umbrella Marketing Live Lunch episode is live-streamed on Facebook every Thursday at 12noon. Come and join us there soon! https://www.facebook.com/GreenUmbrellabiz