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E48: Why Business Leaders Need to Be Patient With MarTech ROI
Manage episode 418506038 series 3555870
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Over the years, retention strategies and perspectives on MarTech have undergone significant evolution. Initially, MarTech was often seen as a tool primarily for digital-first businesses. However, as the digital landscape has become increasingly integral to all industries, legacy businesses have begun to take MarTech more seriously.
- (00:53) - Customer Retention: A Decade of Evolution and Changing Mindsets
- (06:11) - MarTech: Bridging Old-School and New-Age Busines
- (13:43) - Decoding MarTech ROI: Addressing Concerns and Evaluation Strategies
- (21:01) - Leadership Perspectives on Unlocking Retention Success
- (29:24) - Talent Supply in Digital Transformation: Keyur's Insights
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