$2.8MM in Residential Roofing Sales: Jerrad Taylor of Bouldin Roofing in Tiny Russellville, KY, Explains How Being Straightforward Has Led to His Success

The Successful Contractor Podcast

Jerrad Taylor is a salesperson for Bouldin Roofing in the tiny town of Russellville, KY, which has a population of a little more than 7K. And he had an incredible 2022, selling $2.8MM in residential roofing. HOW??? Jerrad believes in being STRAIGHTFORWARD with his customers. He enjoys connecting with people and forging relationships. However, he also believes in being upfront and as honest as possible… Jerrad is straightforward throughout his entire sales process, and he explains it in this interview… Jerrad details:

· Why every customer is NOT his customer.

· How he manages difficult conversations with homeowners who only thought they needed a repair, not a complete replacement.

· What he does when someone asks why he’s $4K more expensive than a competitor.

· Why & how he TEARS apart competitors’ estimates.

· How he closes homeowners over the phone who are still waiting on other bids.

· Why some insurance companies he won’t work with.

· And so much more!

Show Notes

The Successful Contractor Podcast is a part of the CertainPath family. CertainPath builds successful home service businesses—and has for 25 years. We do it by providing contractors with a proven path to success, professional coaching, software solutions, and a member community of 1,100+ strong. Doubling your sales, with a 20% net profit, and an inspiring company culture is ALL possible. Let us show you the way. With CertainPath, Success is Made Certain. Visit www.mycertainpath.com for more information. Thank you to our sponsors:

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