How to Create Content that Recruits For You

The Talent Revolution

Tom's Notes:

What if you could ditch job boards and cold outreach for good in favor of a strategy that does the heavy lifting for you?

Peoplepipe founder Nathan Jefferson sees two conversations developing in the wake of the global pandemic. Both point away from job boards and toward an altogether different recruitment strategy:

1. Recruiter burnout: Talent acquisition teams are exhausted, but almost no one uses their workplace satisfaction to measure success. If you’re meeting your hiring goals but burning out your team to get there, your approach is unsustainable.
2. Candidate insight: When there’s a rush to hire, candidates miss critical information about your company and their role. The long-term impact of this kind of hiring on attrition is yet to be seen, but if you’re rushing the hiring process, we predict high turnover in your future.

The alternative? Inspiring applicants to find you by using content to build a well-regarded employer brand.

With overwhelmed recruitment teams already working overtime to keep up with hiring in today's environment, efficiency is everything and Nathan argues that job boards are not just not efficient.

What's his solution? Content marketing. Why? He's seen it work firsthand.

“You’re almost creating this army of advocates outside the business who are becoming your recruiters,” Nathan says.

How?

• Give value first.
• Know your audience.
• Ditch the low-hanging fruit
• Balance is key.
• Give it at least three months.

Ready to learn more? Listen to the full episode now.