The Two-Brain Business model of wellness and running a successful gym

The Thorne Podcast

Two-Brain Business founder Chris Cooper and Thorne inside sales manager Katie Mead join the Performance Edition of the Thorne Podcast to discuss the evolving world of owning a gym and tips for client retention in the fitness industry.

During this episode you’ll learn about:

• Chris Cooper of Two-Brain Business: From a failing gym to a best-selling book [1:35]
• 6 keys to make a gym run better and increase client value [4:20]
• Katie Mead, inside sales manager, on virtual dispensaries with Thorne’s online platform [6:00]
• How to find trusted supplement partners for a micro gym’s brand [9:32]
• What makes Thorne different? [13:22]
  • Health test kits provide guidance on how to supplement [15:40]
• A prescriptive model to coaching and upgrading clients’ lives [17:40]
• Two-Brain Summit: How personal trainers can prepare for a post-COVID-19 world [19:42]
  • Events with Sarah Robb O’Hagan of EXOS, coach connections, and more [20:49]
• Questions from the community [23:10]
  • The state of selling supplements [23:40]
  • How to know what to sell? [27:02]
  • Chris’s top 4 tips to keep clients coming back [28:36]
  • CrossFit network of gym owners [31:30]

Resources to topics mentioned in this episode:

• Read more on Chris Cooper’s methods at TwoBrainBusiness.com
• Gym Owners United Facebook page
• Become a Thorne Affiliate with the CrossFit Affiliate Partner Network
• Quick guide to Thorne’s health tests
• The Thorne Testing Philosophy: 5 Ways We’re Revolutionizing Wellness
• Products mentioned in the episode: Catalyte, Amino Complex

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