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Ep 151: Laura Belgray - How To Steal Attention With Strange Copy (Then Keep It With Good Writing)
Manage episode 203807680 series 2280601
Content provided by Kevin Rogers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Rogers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you convert buyers if you don’t have someone’s attention? And how do you keep your reader’s attention without boring them with the same “trickery” of attention-grabbing subject lines? Laura Belgray reveals what she does to keep her readers interested and intrigued through email, no matter what the subject line is.
165 episodes
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Manage episode 203807680 series 2280601
Content provided by Kevin Rogers. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kevin Rogers or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How do you convert buyers if you don’t have someone’s attention? And how do you keep your reader’s attention without boring them with the same “trickery” of attention-grabbing subject lines? Laura Belgray reveals what she does to keep her readers interested and intrigued through email, no matter what the subject line is.
165 episodes
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Similar to The Truth About Marketing
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
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…
continue reading
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…
continue reading
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…
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…
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continue reading
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continue reading
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