Branding Beyond Boundaries: Rhone's Apparel Success w/ Ben Checketts Co-founder of Rhone

The Unstoppable Marketer®

Buckle up and prepare for a whirlwind journey through the realms of entrepreneurship, branding, and the mysteries of the universe on the Unstoppable Marketer podcast. We've got the scoop on Rhone's latest ventures, with co-founder and creative director, Ben Checketts, spilling the beans on their expansion into women's apparel, the power of a captivating brand story, and how personal passion intertwines with business success.
Ever wondered what integrity looks like in the cutthroat world of private equity? We've got that covered too. Learn from our candid chat about the delicate dance of scaling a business while staying true to your vision, despite the allure of a quick exit strategy. We also dissect the anatomy of the "Rhone man," the everyday hero whose journey mirrors the aspirations of many. Discover how to craft a marketing message that resonates with the desire to achieve, and why confidence in your unique story can make or break your brand.

Please connect with Trevor on social media. You can find him anywhere @thetrevorcrump

Chapters

1. Branding Beyond Boundaries: Rhone's Apparel Success w/ Ben Checketts Co-founder of Rhone (00:00:00)

2. Introduction, Sickness, and Soccer Talk (00:00:01)

3. Building a Successful Clothing Brand (00:11:03)

4. Building Trust and Passion in Business (00:18:26)

5. Private Equity Investment and Brand Integrity (00:29:41)

6. Discussing Cologne Advertising and Personal Preferences (00:44:08)

7. Targeting, Men's Journey, and Marketing Mistakes (00:50:38)

8. Incorporating Influencers and Analyzing Performance (01:01:02)

9. TikTok Videos and the Existence of Aliens (01:10:34)