The Unstuck Sessions podcast

#MBA #Entrepreneur #Business #Marketing #I Sell Words LLC #Unstuck Sessions #Marketing Challenges #Business Owners #Marketing Skills #Design And Marketing #Adhd Entrepreneurs #Accounting #Business Success #Overcome Challenges

44:18

AI and Generative AI are transforming cybersecurity by enhancing threat detection and response. These technologies offer unmatched accuracy and efficiency, making them crucial for protecting sensitive data. As cyber threats evolve, integrating AI into security strategies is essential. This week, Dave, Esmee and Rob talk to Corence Klop, CISO at the Rabobank, about the expanding role of AI and Generative AI in cybersecurity, and how to begin integrating these technologies into your organization. TLDR 04:45 Rob is confused about wrong AI information for a hotel booking 08:20 Conversation with Corence 33:40 How can you identify the state of flow for your end-user in agile practices? 40:50 Going to the swimming pool and disco with your daughter Guest Corence Klop: https://www.linkedin.com/in/corenceklop/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman: https://www.linkedin.com/in/chapmandr/ Sound Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/ ' Cloud Realities' is an original podcast from Capgemini…

The Unstuck Sessions Podcast

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The Unstuck Sessions

"The Unstuck Sessions" is a podcast dedicated to helping listeners get their marketing unstuck. With a focus on actionable insights and real-world strategies, Bryon and Brandi delve into various marketing challenges and provide solutions to overcome them. Whether you're an entrepreneur, a business owner, or someone looking to enhance your marketing skills, this podcast offers valuable lessons to help you navigate the ever-evolving marketing world.

8 episodes

The Unstuck Sessions Podcast

updated about a year ago

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The Unstuck Sessions

8 episodes

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1
From Passion to Profits: Bryon’s Guide to Rebooting Your Business Strategy 1:20:44

28 weeks ago1:20:44

1:20:44

Ever wondered how to reboot your business strategy and achieve six-figure success? Learn how Bryon from I Sell Words, who turned his passion into a thriving business, shares his secrets to overcoming imposter syndrome and embracing the controlled chaos of entrepreneurship. This episode is a treasure trove of actionable insights tailored for ambitious entry-level business owners and those looking to start fresh. From leveraging Google My Business to prioritizing essential skills, Bryon’s innovative approach will inspire you to take bold steps toward your business goals. Kickstart your entrepreneurial journey the right way by listing your skills and certifications, targeting businesses over individuals, and crafting a meticulous client avatar. Ryan emphasizes the importance of visualizing your ideal business scenario and identifying your target market before diving into product development. Plus, you'll discover the secret sauce to engaging your audience by focusing on one social media platform, maintaining separate business accounts, and choosing the right business structure. Bryon’s personal experiences and inventive thinking, shaped by his ADHD, provide a unique lens on overcoming common start-up hurdles. Elevate your business with advanced growth strategies, including the use of cutting-edge AI tools like Opus Pro, Descript, and ChatGPT. Bryon reveals how networking with decision-makers, setting clear goals, and developing a robust branding strategy can make a significant difference. Learn how to streamline operations, avoid unnecessary complexities, and focus on what you love about your business to ensure long-term success and satisfaction. Don’t miss out on Ryan’s offer for a free initial consultation to help you pinpoint and overcome your business sticking points. Tune in, take notes, and transform your entrepreneurial journey with these invaluable insights! Join The Unstuck Sessions community on Skool: https://www.skool.com/the-unstuck-sessions-3638 Need help getting Unstuck? Visit our website and book a time to speak with us: https://www.isellwords.net/ The Unstuck Sesssion YT Playlist: https://youtube.com/playlist?list=PLrPb9tu_yXOq1oy82n1ZcO5GxY5gTIpiD&si=fkOkYnRsobMDYl9A I Sell Words YouTube Channel: https://www.youtube.com/channel/UCAdq_w1U481usxR-bPnvo8g Follow me on Instagram: https://www.instagram.com/isellwords/ and Tik Tok: https://www.tiktok.com/@isellwords?lang=en…

1
Facing Your Inner Critic: The Journey to Defeating Impostor Syndrome 46:04

1 year ago46:04

46:04

Ever grappled with the gnawing feeling of not being good enough or felt like a fraud despite your achievements? You're not alone. Join me as we confront the pervasive ghost known as impostor syndrome, particularly prevalent among business owners with ADHD. As someone who battles daily with my inner critic, I share a candid account of my personal experiences with this self-perceived inadequacy and my 'fist fight' approach to slay this nemesis. Expect a deep dive into the various types of impostor syndrome and triggers that amplify these self-doubting thoughts. Have you ever wondered how successful individuals like Albert Einstein and Maya Angelou overcame impostor syndrome? The second part of our discussion uncovers strategies to combat this crippling self-doubt. Drawing from my own journey and lessons gleaned from luminaries, I share invaluable tactics for fighting back, such as finding a mentor, accepting praise, and keeping a success journal. Remember, it's not about achieving perfection, but learning to redefine success on your own terms and manage self-doubt. Lastly, let's equip ourselves with practical steps to take control of our inner critic. By understanding our thoughts and feelings, we can confront our inner critic and take decisive action to prove them wrong. I introduce 'the traffic triangle', a potent strategy encompassing short-form social media posts, long-form content, and email marketing, designed to drive people to your business. As we wrap up, we'll engage in a powerful dialogue on accepting failure, taking responsibility, and moving forward, providing you with the insights to not just survive but thrive despite impostor syndrome. Join The Unstuck Sessions community on Skool: https://www.skool.com/the-unstuck-sessions-3638 Need help getting Unstuck? Visit our website and book a time to speak with us: https://www.isellwords.net/ The Unstuck Sesssion YT Playlist: https://youtube.com/playlist?list=PLrPb9tu_yXOq1oy82n1ZcO5GxY5gTIpiD&si=fkOkYnRsobMDYl9A I Sell Words YouTube Channel: https://www.youtube.com/channel/UCAdq_w1U481usxR-bPnvo8g Follow me on Instagram: https://www.instagram.com/isellwords/ and Tik Tok: https://www.tiktok.com/@isellwords?lang=en…

1
Beyond the Numbers: The Strategic Role of Pricing in Business 38:47

1 year ago38:47

38:47

Ever wished you could crack the code of pricing strategy? Prepare to rethink everything you know about pricing, as we delve into its significance in business. We're about to prove that pricing isn't just a numbers game but a signal of the value you provide. And, if you've ever grappled with striking the right balance in your pricing, you're not alone - we discuss the dangers of undervaluing your offerings or being pegged as the 'discount' option. Switching gears, we explore different pricing models - cost-plus pricing, value-based pricing, and skimming prices. But it's not about choosing the 'best' model; it's about understanding how elements like the true cost of a product or service, corporate entities, and market research influence pricing. We bring this to life with real-world examples, such as Fat Joe's bar and high-end steakhouses, showing how people invariably pay for experiences over products or services. Finally, we uncover how to construct a pricing strategy that aligns with your business needs. We illuminate how your unique value proposition affects what clients will pay for your services, and why compromising your moral principles for pricing can be detrimental. As entrepreneurs ourselves, we always emphasize the need to recognize the value of your offering and to price it justly. So, whether you're a new entrepreneur or a seasoned business whizz, this episode is brimming with insights and advice to aid your entrepreneurial journey. Join The Unstuck Sessions community on Skool: https://www.skool.com/the-unstuck-sessions-3638 Need help getting Unstuck? Visit our website and book a time to speak with us: https://www.isellwords.net/ The Unstuck Sesssion YT Playlist: https://youtube.com/playlist?list=PLrPb9tu_yXOq1oy82n1ZcO5GxY5gTIpiD&si=fkOkYnRsobMDYl9A I Sell Words YouTube Channel: https://www.youtube.com/channel/UCAdq_w1U481usxR-bPnvo8g Follow me on Instagram: https://www.instagram.com/isellwords/ and Tik Tok: https://www.tiktok.com/@isellwords?lang=en…

1
Understanding Your Client Avatar: The Key to Business Growth 40:40

2 years ago40:40

40:40

Ever wondered how understanding your target market can revolutionize your business? Get ready to find out. Join me on a personal journey as I explore how narrowing down services in my business, I Sell Words, to focus on video recording, podcast planning, and copywriting has opened a world of opportunities. Discover strategies for growing a YouTube channel and podcast, tracking analytics, and acing the YouTube shorts algorithm. Do you believe that narrowing down your target market is limiting? Let's bust that myth together! Learn why identifying and catering to your dream clients actually expands your business horizon. I'll share how adjusting prices and creating extra tiers of services can make your offer irresistible. Furthermore, we'll discuss the importance of assembling a client avatar and leveraging tools to unearth precious information about your potential customers. Navigating the marketing landscape might seem daunting, but crafting a clear marketing message doesn't have to be. Learn how simplifying your message and adjusting your language to a level everyone can comprehend can make a massive impact. I'll share how understanding your client avatar can actually enhance customer experience and guide you in creating content that lures potential customers. Let's unlock these tips and insights together and ensure the success of your business. Join The Unstuck Sessions community on Skool: https://www.skool.com/the-unstuck-sessions-3638 Need help getting Unstuck? Visit our website and book a time to speak with us: https://www.isellwords.net/ The Unstuck Sesssion YT Playlist: https://youtube.com/playlist?list=PLrPb9tu_yXOq1oy82n1ZcO5GxY5gTIpiD&si=fkOkYnRsobMDYl9A I Sell Words YouTube Channel: https://www.youtube.com/channel/UCAdq_w1U481usxR-bPnvo8g Follow me on Instagram: https://www.instagram.com/isellwords/ and Tik Tok: https://www.tiktok.com/@isellwords?lang=en…

1
From Educator to Entrepreneur: Les Howard's Unveiled Success Story in Design and Marketing 1:21:09

2 years ago1:21:09

1:21:09

Ever wondered what it takes to make a successful transition from being a teacher to running a flourishing design and marketing business? You're about to find out. Les Howard, the dynamic personality behind Les's More Productions joins us to unravel his journey, the struggles and triumphs along the way, and the lessons he picked up as he navigated the intricacies of the web and logo design world. We dive head-first into the role technology, particularly AI, plays in marketing and communication. Les shares his insights on using AI to rewrite content, busting the misconceptions around it and emphasizing the essential need for a human touch when employing AI technology. He also talks about his approach to managing a portfolio of businesses and the importance of cross-pollination with clients. Wondering how to price your services effectively and still remain competitive? Les bring years of experience to the table, discussing pricing strategies, negotiation, and asserting business terms. The conversation doesn't stop there. We tackle the myths around overnight success, the importance of consistency in running creative businesses, and the power of trust building. Les also discusses how he navigates the murky waters of paying with exposure and how to make networking collaborations work for your business. Trust me, if you are a creative professional or a budding entrepreneur, this episode is a goldmine of practical, hands-on advice and tips that you don’t want to miss! Check out Les's work: https://www.lesismorepro.com/ Join The Unstuck Sessions community on Skool: https://www.skool.com/the-unstuck-sessions-3638 Need help getting Unstuck? Visit our website and book a time to speak with us: https://www.isellwords.net/ The Unstuck Sesssion YT Playlist: https://youtube.com/playlist?list=PLrPb9tu_yXOq1oy82n1ZcO5GxY5gTIpiD&si=fkOkYnRsobMDYl9A I Sell Words YouTube Channel: https://www.youtube.com/channel/UCAdq_w1U481usxR-bPnvo8g Follow me on Instagram: https://www.instagram.com/isellwords/ and Tik Tok: https://www.tiktok.com/@isellwords?lang=en…

1
The Unstuck Sessions Podcast Episode 3: Overcoming Challenges and Seizing Opportunities: A Deep Dive into the World of ADHD Entrepreneurs 1:11:18

2 years ago1:11:18

1:11:18

Navigating the business world with ADHD can be a whirlwind. You're juggling multiple tasks, chasing exciting opportunities, and constantly fighting to keep your focus sharp. Join me and my guest, Rachel, as we unpack the unique challenges and strategies of being ADHD entrepreneurs. We share our personal journeys, our victories, and our struggles. As two business owners with ADHD, we know the toll it takes on mental reserves each time we must refocus, but also the joy of conquering challenges in our own unique way. Being an ADHD entrepreneur often means being pulled in different directions by new and shiny opportunities. Rachel and I discuss the importance of staying the course and establishing rock-solid business models. We also explore the repercussions of frequently shifting client bases and the crucial balance between chasing new ventures and maintaining existing goals. As ADHD business owners, we understand the thrill of a new venture but also the wisdom of thoughtfully weighing the return on investment. Our conversation takes a deep dive into building a workflow that suits the neurodivergent mind. We talk about how routines and accountability play crucial roles in managing our focus. You'll learn about the gadgets and apps that assist my workflow, like Opus Pro, Instagram Reels, and The Script, an online web app that edits and transcribes videos. This episode is an insightful peek into the world of ADHD entrepreneurs. So, whether you're an ADHD business owner or just someone seeking to understand the unique challenges and opportunities that neurodivergent minds bring to the business world, this episode is for you. Join The Unstuck Sessions community on Skool: https://www.skool.com/the-unstuck-sessions-3638 Need help getting Unstuck? Visit our website and book a time to speak with us: https://www.isellwords.net/ The Unstuck Sesssion YT Playlist: https://youtube.com/playlist?list=PLrPb9tu_yXOq1oy82n1ZcO5GxY5gTIpiD&si=fkOkYnRsobMDYl9A I Sell Words YouTube Channel: https://www.youtube.com/channel/UCAdq_w1U481usxR-bPnvo8g Follow me on Instagram: https://www.instagram.com/isellwords/ and Tik Tok: https://www.tiktok.com/@isellwords?lang=en…

1
The Unstuck Sessions Episode 2: Failure to Launch 47:43

2 years ago47:43

47:43

In today's episode, I dive deep into the challenges of overlearning in the world of entrepreneurship. Drawing from my personal journey as a small business owner, I'll share how I became ensnared in relentless research, meticulous planning, and dwelling on hypothetical scenarios, all while delaying the actual launch of my venture. This spiral soon landed me in the throes of 'analysis paralysis' - a state where excessive pondering stifles decision-making. But there's a silver lining! I'll unveil strategies that not only empowered my development as an entrepreneur but also spurred my personal growth. The key takeaway? Don't wait for perfection. In the realm of entrepreneurship, initiating action often outweighs exhaustive planning. And those mistakes we're all afraid of? Think of them as valuable lessons in our continuous learning curve. Here are some additional insights I've curated for budding entrepreneurs and small business owners: Crafting short-term goals became my anchor, propelling both my businesses and personal development. Embracing external assistance was transformative – the entrepreneurial ecosystem is brimming with resources for personal growth. Every victory, no matter how minor, became a cause for celebration, bolstering my morale. Resilience is paramount. Treading the path of entrepreneurship is no cakewalk, but the rewards? Absolutely unparalleled. Join me on this episode as I intertwine the worlds of entrepreneurship, personal growth, and development to help you sidestep the snares of the learning trap! If you're interested in marketing consulting, video marketing, newsletters, or business coaching, then you need to check out The Unstuck Sessions. Our team of experts can help you reach your business goals and exceed expectations! Schedule your session now: https://calendly.com/isellwordsllc/sticking-point-meeting?month=2023-08 Join The Unstuck Sessions community on Skool: https://www.skool.com/the-unstuck-sessions-3638 Need help getting Unstuck? Visit our website and book a time to speak with us: https://www.isellwords.net/ The Unstuck Sesssion YT Playlist: https://youtube.com/playlist?list=PLrPb9tu_yXOq1oy82n1ZcO5GxY5gTIpiD&si=fkOkYnRsobMDYl9A I Sell Words YouTube Channel: https://www.youtube.com/channel/UCAdq_w1U481usxR-bPnvo8g Follow me on Instagram: https://www.instagram.com/isellwords/ and Tik Tok: https://www.tiktok.com/@isellwords?lang=en…

1
The Unstuck Sessions Podcast Episode 1: Accountability. You ARE the sticking point in your business. 50:32

2 years ago50:32