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You're Selling Your Membership All Wrong
Manage episode 406240742 series 3552135
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In this episode we discusses strategies for wellness creators selling online memberships.
We share our thoughts on the 24-7 Model (where memberships are always open) and the Membership Drive strategy which involves periodic launches. The 24-7 Model lacks incentive for clients to join and can lead to perpetual selling mode. The Membership Drive strategy allows for focused launches, reduces exhaustion, and builds anticipation among potential members.
Listen in to learn the pros and cons of each and where we think you should focus for growth.
Key Points From This Episode:
- Discussion on selling memberships online
- Contrast between 24-7 Model and Membership Drive strategy
- Importance of client incentives to drive sales
- Benefits of periodic launches in reducing exhaustion
- Emphasis on Visible work and audience engagement
Resources:
Explode your membership with our Membership Marvelous course
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