The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Is the Smartphone Killing Us? (433)
Manage episode 424716736 series 68737
Content provided by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.
Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.
Hits and misses include Oscar Mayer and American Express.
Rants and raves include indie print and the Cannes Lions award winners.
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This week's links:
Surgeon General and Social Media
High-End Indie Print Publications
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This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
438 episodes
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Manage episode 424716736 series 68737
Content provided by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
While Wells Fargo is into employee surveillance, the US Surgeon General pushes for a warning on social media much like those on cigarette packages.
Forbes threatens Perplexity with legal action, while TikTok debuts humanlike AI-generated avatars for advertising.
Hits and misses include Oscar Mayer and American Express.
Rants and raves include indie print and the Cannes Lions award winners.
-----
This week's links:
Surgeon General and Social Media
High-End Indie Print Publications
-----
This week's sponsor:
Hubspot's single marketing platform is a game changer for marketers and creators. Check it out today at http://hubspot.com/.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
438 episodes
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Similar to This Old Marketing
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
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…
continue reading
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