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Our Most Impactful Business Books of All-Time [Special Episode] (422)
Manage episode 410770623 series 75504
Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:
- Marketing Management – Philip Kotler
- Discovery Driven Growth – Rita Gunther McGrath
- Different – Youngme Moon
- How Will You Measure Your Life – Clayton Christensen
- Zen and the Art of Motorcycle Maintenance – Robert Pirsig
- Think & Grow Rich - Napoleon Hill
- Seven Habits of Highly Effective People - Stephen Covey
- Stranger in a Strange Land - Robert Heinlein
- IMC: Integrated Marketing Communication - Don Schultz
- David & Goliath - Malcolm Gladwell
This week's sponsor:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
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Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
437 episodes
Manage episode 410770623 series 75504
Robert and Joe run through the business books that have made the most impact on their lives and careers. They include:
- Marketing Management – Philip Kotler
- Discovery Driven Growth – Rita Gunther McGrath
- Different – Youngme Moon
- How Will You Measure Your Life – Clayton Christensen
- Zen and the Art of Motorcycle Maintenance – Robert Pirsig
- Think & Grow Rich - Napoleon Hill
- Seven Habits of Highly Effective People - Stephen Covey
- Stranger in a Strange Land - Robert Heinlein
- IMC: Integrated Marketing Communication - Don Schultz
- David & Goliath - Malcolm Gladwell
This week's sponsor:
Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg
------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.
437 episodes
All episodes
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