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Are Corporate Social Media Handles Dead? (424)

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Manage episode 413333860 series 2390917
Content provided by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead?

Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to...

The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden.

Hits and misses include Dove and AI and Caitlin Clark on SNL.

Rants and raves include gaming Spotify and the Chief Marketing Officer tenure.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Google Won't Pay for News

John Deere Hunts for Chief Tractor Officer

Creator Startups and VCs

TikTok Influencers Send Letter to Joe Biden

Dove and AI

SNL and Caitlin Clark

CMO Tenures

Spotify and SEO

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

  continue reading

438 episodes

Artwork
iconShare
 
Manage episode 413333860 series 2390917
Content provided by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

John Deere's search for a new social media creator leads to an important conversation - are corporate social media handles dead?

Faced with possibly paying for the news, Google starts removing links to California news sites for some users. And the winner for the dumb move of the year goes to...

The VC market for creator startups is up the the first time in multiple quarters, while a group of TikTok influencers send a nasty gram to Joe Biden.

Hits and misses include Dove and AI and Caitlin Clark on SNL.

Rants and raves include gaming Spotify and the Chief Marketing Officer tenure.

Sign up to CEX and use code TOM100 to win a guest spot on This Old Marketing.

This week's links:

Google Won't Pay for News

John Deere Hunts for Chief Tractor Officer

Creator Startups and VCs

TikTok Influencers Send Letter to Joe Biden

Dove and AI

SNL and Caitlin Clark

CMO Tenures

Spotify and SEO

This week's sponsors:

Get the 2024 State of Marketing Report from Hubspot --> https://clickhubspot.com/psg

------

Get 20% OFF DivvyHQ and All Lytho Products FOR LIFE!*

Hurry! Sign up by May 31st, 2024.

  • Offer is only available for new DivvyHQ and Lytho customers.
  • You must schedule a call/demo using this form by May 31, 2024.
  • You must activate your account by June 28, 2024.

The FREE 1-hour workshop with Robert Rose is only available for the first 10 companies that activate a paid subscription by June 28, 2024. The workshop will be added as part of the onboarding process.

-------

StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.

StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.

Sign up today and get a free trial and lifetime discount.

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

  continue reading

438 episodes

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