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Simple Ways to Make Your Emails Better

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Manage episode 347460686 series 3417745
Content provided by Katrina Aronson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katrina Aronson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode, we are discussing one of my favorite topics: email marketing! Email is still among the highest converting marketing tools you can have in your toolbox, but only if you're using it to start a conversation, create connections and provide value for your readers.
Today we will be going over four basic ways you can improve the emails that you're sending today in order to boost your open and click rates.
We're talking about:

  • why sending traditional-style newsletters doesn't work anymore
  • using intentional copywriting and framing to center your reader
  • why having too many different links is hurting your click rates
  • subject and preview line strategy
  • whether or not you should be including images and gifs

Sign up for our weekly email list by clicking here!
Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

  continue reading

81 episodes

Artwork
iconShare
 
Manage episode 347460686 series 3417745
Content provided by Katrina Aronson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katrina Aronson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this week's episode, we are discussing one of my favorite topics: email marketing! Email is still among the highest converting marketing tools you can have in your toolbox, but only if you're using it to start a conversation, create connections and provide value for your readers.
Today we will be going over four basic ways you can improve the emails that you're sending today in order to boost your open and click rates.
We're talking about:

  • why sending traditional-style newsletters doesn't work anymore
  • using intentional copywriting and framing to center your reader
  • why having too many different links is hurting your click rates
  • subject and preview line strategy
  • whether or not you should be including images and gifs

Sign up for our weekly email list by clicking here!
Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

  continue reading

81 episodes

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