Katrina Aronson public
[search 0]
Download the App!
show episodes
 
A podcast designed especially for creative female entrepreneurs who want to launch, grow and scale their businesses. We serve up real tips and tools that ACTUALLY WORK in the modern digital marketing world. Ultimately, profitable business comes down to a few key components: business foundation (what you do and who you are as a business), organization (streamlined processes, systems, etc.) and killer marketing strategies. Katrina Aronson, an entrepreneur turned business and marketing strategy ...
  continue reading
 
Loading …
show series
 
About Today’s Episode: In today’s episode, we dive deep into the metaphorical seasons of both life and business, highlighting the unique journey female entrepreneurs face. From the fresh blossoms of spring, symbolizing the launch and early growth of a small business, to the reflective quiet of winter, where we pause and strategize for what's next, …
  continue reading
 
About Today’s Episode: In today’s episode of TTML, your go-to podcast for female entrepreneurs on the rise, host Katrina Aronson, a seasoned marketing strategist, dives into the pivotal topic of creating consistent content for your brand. As we navigate the complexities of engaging the right audience and maintaining consistency without burnout, Kat…
  continue reading
 
About This Episode: In today’s empowering episode, we're addressing a common yet rarely discussed challenge among entrepreneurs: Imposter Syndrome. Our host, Katrina Aronson, delves deep into this psychological pattern, exploring how even the most successful business owners, including famous figures like Maya Angelou, have faced this daunting obsta…
  continue reading
 
We are bringing back an encore episode all about the world of legal issues within your business with our guest, Berkley Sweetapple. Most business owners would agree that making sure their business is legally protected is a high priority but it's another story actually getting to that point. It’s one of the topics that many of us would like to avoid…
  continue reading
 
This is not the typical weekly episode… but it’s a REAL one. Something I wish I would have been told years ago. We don’t have to do it ALL at the cost of our peace and sanity, sometimes the ball drops on the less important things. We have to learn it’s okay to choose ourselves and listen to our intuition, instead of just putting our head down and p…
  continue reading
 
There never seems to be enough time to get everything done, and it’s so easy to get wrapped up in constant hustle mode. If you are in a season of significant hustle and running out of time at every turn, this episode will help you a lot. This episode is the CORE of getting out of that hustle mode. You need to plan your year to STOP being in total r…
  continue reading
 
As a business owner, you know just how many changes and updates you are faced with constantly. It can be exhausting, confusing, and stressful — to just keep up! I get it - but that’s why today I'm here to bring you the no-fluff info on AI! What is it, what do you need to know and how can we actually begin using it in your business. There’s so many …
  continue reading
 
If you are not down with the woo, that's cool – skip this episode. But if you are even a bit curious or already super spiritually versed, this is for YOU. Spirituality is a big part of my life. I am not religious, but spirituality is about connection with self and God or the Universe. And the more I learn and connect with those things, the better m…
  continue reading
 
Ready to have your mind blown? I am going to share a case study that will do just that! We are going to learn how brands like Apple, Coke, Disney – how they have created brands that are just different. You are going to learn the key to their magnetic differences, and how to actually apply some of this to your brand throughout your marketing. What w…
  continue reading
 
We’re back with Part 2 of last week’s epic episode on building brand loyalty, so if you didn’t listen to ep 70 yet, stop what you are doing… go back and have a listen before pressing play on this episode! These four trends are so important in 2023 — like way beyond your tik tok strategy or tricks to grow your audience on youtube or wherever you sho…
  continue reading
 
As we enter into the new year, we are full steam ahead and have our plans mapped out for the year ahead. This makes it a great time to talk about trends in marketing that are well beyond social media planning or what platforms you need to be on. We are always thinking about those things, but what I really want to talk about is the trend of going de…
  continue reading
 
Social Media can be so overwhelming for a business owner. Everything is constantly changing. What works today might not work tomorrow. So how do you know where even to start? I’m chatting with social media agency owner Katie Love, and she is sharing her top tips for getting results with your marketing efforts. These tips will jumpstart your confide…
  continue reading
 
We all know the importance of video content, but still so many of us still can’t show up because we are so fearful and uncomfortable with it. But the truth is it’s not just a feeling that comes without reason. In fact, your brain is keeping you safe by making you feel fearful. But have no fear… today we are going to talk about not only getting more…
  continue reading
 
Tired of the noise when it comes to growth and marketing? There are a lot of things we can talk about when it comes to business growth and marketing – and the truth is it is only getting noisier. Everywhere we look there’s a new trend or method to try. Don’t get me wrong… I am ALL for dabbling in new ideas, and I am a guinea pig for new strategies.…
  continue reading
 
Do you struggle with letting go of doing ALL the things and not wanting to outsource anything... Because "nobody can do it like you." I get it… and it's a very COMMON struggle for entrepreneurs. But it's something that must happen if you want to scale your business and reach those massive goals you have! There's even psychology to back this up! Our…
  continue reading
 
Do you feel like being successful has to be hard? It’s very common in the western society. We are taught that success is a direct result of how hard you work. But the truth is we have been sold a LIE! It doesn’t have to be that way…You CAN achieve success with ease by reprogramming the subconscious mind! I know, I know. That sounds a little woo-woo…
  continue reading
 
What does smell have to do with my brand? A LOT! There’s a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing. As you may already know from previous episodes, I look at marketing from a DIFFERENT perspective. I don’t just blindly watch and follow trends, I learn the psychology behind what’s working.…
  continue reading
 
You’re probably wondering… Are sales even a good thing? Should I have flash sales, holiday sales? What about Black Friday sales? I get it, another decision to make as a business owner and surrounded by mixed advice! That’s where I come in to shift your perspective and share some facts on what works and what doesn’t when it comes to sales! We are di…
  continue reading
 
As a busy business owner, you know just how difficult it can be to deal with the looming “recession” on top of everything else you have going on. You face it daily via social media, the news, friends, and family. Let’s be honest. All of that negativity can be exhausting, overwhelming, and leave you feeling DOWN — especially when you don’t know how …
  continue reading
 
This mini-episode of Through the Marketing Lens is a quick update on our schedule for the summer. We're taking a short break, but you'll still be getting a few of our most loved episodes re-posted on here so you don't miss out on any juicy marketing tips! Season 3 will be back in September and better than ever! Until then, we'd like to hear from yo…
  continue reading
 
In today's episode of Through The Marketing Lens, you will learn: Why most businesses end up failing before the ten year mark and the stats behind that The difference between GROWING and SCALING your business (no, they’re NOT synonyms) Actionable steps you can take NOW so scaling comes easy We’re talking about: Scaling your business effectively, ra…
  continue reading
 
This week on Through The Marketing Lens, we are re-sharing a highly-rated episode from 2021 all about content marketing. You will learn: What content marketing really is How content marketing will help your business Five different ways that you can implement content marketing into your overall marketing strategy We’re talking about: Content marketi…
  continue reading
 
In today's episode of Through The Marketing Lens, you will learn: What attraction marketing really IS How you can use it in your business to get more leads that convert Three essential components in the basic attraction marketing formula We’re talking about: What the "attraction" part of attraction marketing is all about Ways to provide value to br…
  continue reading
 
In today's interview episode of Through The Marketing Lens, our guest Bettina Carey will be teaching us: Why getting on a stage is an incredible marketing opportunity for any business owner How to get over your fear of public speaking (OR learn to embrace that fear) Finding opportunities to speak in front of your ideal audience We’re talking about:…
  continue reading
 
In today's episode of Through The Marketing Lens, you will learn: The totally normal and common mindset blocks entrepreneurs face as their business starts to scale How to get out of the plateau phase that most businesses go through after the new biz buzz wears off Why you should stop comparing yourself to the people ahead of you We’re talking about…
  continue reading
 
In today's episode of Through The Marketing Lens, you will learn: How to get out of the push, and instead get into a flow in your marketing Where the lack of connection with your audience comes from My step-by-step process to ensure the content you are creating will encourage connection with your audience WHILE keeping you out of "push mode" We’re …
  continue reading
 
In this week’s episode of Through The Marketing Lens, we’re speaking with Amela Shabich all about becoming a guest on other’s podcasts in order to reach new audiences and grow your business. Amela started a PR agency that helps passionate entrepreneurs get onto the podcasts that they are most interested in and aligned with. Amela is sharing incredi…
  continue reading
 
In today's episode of Through The Marketing Lens, we’re talking about client experience and how to elevate yours in order to stand out from the crowd. Whether you have a product or service based business, your customer's experience is the most important part of what keeps people coming back to you. We’re going over: Why your customer's experience i…
  continue reading
 
In this week's episode of Through The Marketing Lens, I’m walking you through the hardest parts of launching and growing my business, and sharing the mistakes I made along the way that will help you in your own journey. We’re talking about: How I got my start as an entrepreneur and my background in finance, fashion, and social work Finding value in…
  continue reading
 
In today's episode of Through The Marketing Lens, we're going over an often scary but exciting transition in every entrepreneur's journey... RAISING YOUR PRICES. This is something that pretty much everyone struggles with at some point so we're diving into how to know if it's the right time, and how to do it well. We’re talking about: Signals to pay…
  continue reading
 
For today’s interview episode of Through The Marketing Lens, we're talking all about Human Design with Laura Milne and Betsy Milne, two friends that started the brand and podcast Luscious Hustle. Human Design is a combination of modern science and ancient practices like astrology that come together to give you a very personalized guide to living op…
  continue reading
 
For today’s episode of Through The Marketing Lens, we're talking about Instagram stories and my best tips for increasing views and engagement. Most entrepreneurs are aware that showing up on stories is super important for growth on social media. The majority of people prefer watching stories over scrolling through posts, and it’s an amazing way to …
  continue reading
 
This week's interview with Phoebe Sherman is all about building community within your brand and why that can be so instrumental for your business's growth. Phoebe is the founder of Girl Gang Craft, a community for creatives that has evolved from small local craft fairs and events into a massive brand with a podcast, courses and memberships, and a f…
  continue reading
 
On this week's episode of Through The Marketing Lens, we're discussing the value of getting known for one thing. I'm calling it the "one-thing model" and companies like McDonalds and Levi's have proven that it works. Sticking to one main offering in your business allows you to both get really good at it and get notoriety from it. I highly recommend…
  continue reading
 
This week on Through The Marketing Lens, we are talking about seeing hiring as an investment rather than a cost. As your business grows, you'll need to start outsourcing some parts of your work and it can feel like a huge expense. However, it's so important to shift your mindset and start seeing this expense as a necessary investment that will help…
  continue reading
 
In this week's episode, we're talking about the current marketing landscape and the best ways to get more leads for your business. Additionally, we're discussing strategy around nurturing those leads so that they consistently convert into sales. We are covering: - What a lead is and why getting consistent leads is important for your business - Crea…
  continue reading
 
On today's episode, we're delving into the world of legal issues within your business with Berkley Sweetapple. As a litigation attorney, Berkley saw many entrepreneurs get into expensive legal trouble that could have been avoided with better contracts or legal help at the beginning of their journey. Most business owners would agree that making sure…
  continue reading
 
This week on Through The Marketing Lens, we are discussing the best platforms to be using to reach even more of your ideal audience. If you're among the many business owners I see spending the majority of their marketing energy on social media, this episode is for you. The truth is, other platforms do a much better job of getting your content in fr…
  continue reading
 
For our last episode of 2021, we're talking to the wonderful Jenny Melrose all about Instagram and improving your social media marketing strategy. Jenny is a content marketing and business strategist who helps entrepreneurs better understand their messaging and unique position in the online space. Jenny is taking us through her best tips for showin…
  continue reading
 
On this bonus holiday episode of Through The Marketing Lens, we are diving into one shift you can make in your marketing that will have an incredible impact for your business. Now more than ever before, consumers want to know and trust the brands that they buy from. Whether you're a product or service based business, this one genius change to incre…
  continue reading
 
On this week’s episode of Through The Marketing Lens, we are discussing the difficulties in asking for help and the massive invisible workload that’s placed on women. Year round, but especially during the holiday season, moms are expected to take care of SO MUCH behind the scenes. I want to take you all through a recent situation with my partner th…
  continue reading
 
This week on Through The Marketing Lens, we are diving into the topic of raising your prices! This is a struggle that comes up for every entrepreneur at some point, because raising your rates is a great way to scale your business. Today I'll be taking you through some common mindset blocks around this and giving you some practical tips for how to g…
  continue reading
 
In this week’s episode, we’re speaking with the amazing Karissa Harrison about the world of the Enneagram and how knowing your “type” can truly help to jump start your personal development. While the Enneagram is often thought of as another personality quiz, it can help you gain huge insight into your deepest underlying fears, motivations, and desi…
  continue reading
 
In this week's episode, we are discussing one of my favorite topics: email marketing! Email is still among the highest converting marketing tools you can have in your toolbox, but only if you're using it to start a conversation, create connections and provide value for your readers. Today we will be going over four basic ways you can improve the em…
  continue reading
 
In this episode, we are talking about how you're hindering your business's growth by saying "yes" to projects that you aren't aligned with. It's incredibly common (especially when you're first starting out) to say yes to everything clients ask of you, even if that means going far outside your zone of genius. Somewhat counterintuitively, when we sta…
  continue reading
 
In this episode we are speaking with the incredible Julie Broad about how to write a book and utilize it as a marketing tool for your business. Julie went from wanting to write a book and being rejected by big publishing houses, to self-publishing and having her first book reach #1 on Amazon. Now she has a self-publishing services firm that support…
  continue reading
 
This week on Through The Marketing Lens, we will be going back to an episode that originally aired at the end of 2020, in which I interviewed my 9-year-old daughter. I get her perspective on having a mompreneur, how she sees things, and what she has learned by watching me. This is a completely unscripted, mom-daughter conversation about being an en…
  continue reading
 
In honor of Mental Health Awareness Day on October 10th, this week’s podcast is all about anxiety and taking care of your mental health. I’m sharing my personal story of dealing with anxiety as an entrepreneur, as a woman, and as a mom. It’s so important to me to normalize talking about anxiety and mental illness, because the more we do, the more o…
  continue reading
 
In this week’s episode, we are going through the most frequently asked questions around podcasting as a part of your business’s marketing strategy! We’ll be discussing everything from starting your own podcast to being a guest on someone else’s. The number of people listening to podcasts is growing, and it’s no secret that they can be a phenomenal …
  continue reading
 
In today’s episode, we are talking to the incredible Alina Scarcella, about how she was able to successfully pivot her business in order to better align with her ideal life. Alina was an overbooked online service provider, helping her clients with everything from admin to SEO to social media. She was constantly overwhelmed with all of the work she …
  continue reading
 
Loading …

Quick Reference Guide