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Black Friday - Are sales a good thing?

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Manage episode 347460661 series 3417745
Content provided by Katrina Aronson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katrina Aronson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You’re probably wondering… Are sales even a good thing? Should I have flash sales, holiday sales? What about Black Friday sales?

I get it, another decision to make as a business owner and surrounded by mixed advice! That’s where I come in to shift your perspective and share some facts on what works and what doesn’t when it comes to sales!
We are diving deep into how to use sales to create scarcity in your customers and actually increase your brand's value! I know there’s a lot of advice out there, but I'm here to give you exactly what you need to know- NO FLUFF!
In this episode of Through The Marketing Lens, you will hear:

  • How to approach holiday sales as a business owner
  • Creating scarcity to increase brand value
  • Alternatives to discounting high ticket products or services
  • What is price anchoring and how it works
  • How to use sales strategically like many major brands

P.S We are having a Season 3 Launch GIVEAWAY… details are in the episode! Don’t miss out!

Links:

  continue reading

81 episodes

Artwork
iconShare
 
Manage episode 347460661 series 3417745
Content provided by Katrina Aronson. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Katrina Aronson or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

You’re probably wondering… Are sales even a good thing? Should I have flash sales, holiday sales? What about Black Friday sales?

I get it, another decision to make as a business owner and surrounded by mixed advice! That’s where I come in to shift your perspective and share some facts on what works and what doesn’t when it comes to sales!
We are diving deep into how to use sales to create scarcity in your customers and actually increase your brand's value! I know there’s a lot of advice out there, but I'm here to give you exactly what you need to know- NO FLUFF!
In this episode of Through The Marketing Lens, you will hear:

  • How to approach holiday sales as a business owner
  • Creating scarcity to increase brand value
  • Alternatives to discounting high ticket products or services
  • What is price anchoring and how it works
  • How to use sales strategically like many major brands

P.S We are having a Season 3 Launch GIVEAWAY… details are in the episode! Don’t miss out!

Links:

  continue reading

81 episodes

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