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How Smells can affect your brand
Manage episode 347801081 series 3417745
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What does smell have to do with my brand? A LOT! There’s a lot of missed opportunities when it comes to tapping into the five senses of buyers within marketing.
As you may already know from previous episodes, I look at marketing from a DIFFERENT perspective. I don’t just blindly watch and follow trends, I learn the psychology behind what’s working. And I always go a bit further into the brain-science behind it.
The benefit of this is you will learn how to apply these strategies and establish a brand that STANDS out when tapping into the five senses. Like many large businesses do to keep them top of mind and create a brand experience.
This week’s episode of Through The Marketing Lens, we are diving deep into:
- How our senses influence our emotions and bypass conscious thought
- Using the five senses to create a memorable brand experience
- Examples of how to tap into the five senses in your marketing
- The impact of using smell in your perceived brand value
Links:
- Connect with Katrina on Instagram @katrinaaronson_consulting
- Book a FREE consultation with Katrina: www.katrinaaronson.com/book
- Email us at: admin@katrinaaronson.com
- Visit our website: www.katrinaaronson.com
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