Building Community Within Your Brand

Through The Marketing Lens

This week's interview with Phoebe Sherman is all about building community within your brand and why that can be so instrumental for your business's growth. Phoebe is the founder of Girl Gang Craft, a community for creatives that has evolved from small local craft fairs and events into a massive brand with a podcast, courses and memberships, and a feminist apparel line.
Phoebe is taking us through how the community within Girl Gang Craft was born and how she continues to work to build and expand on that community to this day. We're discussing:

• Why community is more important than ever before in business
• How Phoebe got her start in business and what inspired her to start Girl Gang Craft
• What community actually is, and what it means in business terms
• Growing your business's community and tapping into various different audiences within your community
• Nurturing your community through in-person events, gift-giving projects, and online connection
• Utilizing different platforms to reach new communities
• Figuring out what your community wants/needs and using feedback to your advantage

Click here to get Phoebe's 120 Days of Content worksheet for FREE!
Click here to join the waitlist for Girl Gang Craft's Reels/TikTok course coming soon!
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Please check out my website where I'm always updating it with valuable content and free content like workbooks and such to help you propel your business forward!

Links:

• Connect with Katrina on Instagram @katrinaaronson_consulting
• Book a FREE consultation with Katrina: www.katrinaaronson.com/book
• Email us at: [e-mail]
• Visit our website: www.katrinaaronson.com