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Strategies to Boost Instagram Story Views
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For today’s episode of Through The Marketing Lens, we're talking about Instagram stories and my best tips for increasing views and engagement. Most entrepreneurs are aware that showing up on stories is super important for growth on social media. The majority of people prefer watching stories over scrolling through posts, and it’s an amazing way to build connection with your audience and improve engagement.
I’m giving you eight practical techniques you can use to start seeing an increase in your views. We’re going over:
- general guidelines for how much of your audience should be viewing your stories
- tapping into your ideal client’s current goals and struggles
- using stickers in a strategic way
- how responding to messages and engaging elsewhere on the platform influences story views
- why focusing exclusively on video in your stories is hurting more than helping
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