#8 Bern McGovern | Mastering YOUTUBE for REALTORS

TOP DOGZ With Jerrod Zisser

In this enlightening episode of "Top Dogz Podcast," we dive into the world of YouTube and real estate with the acclaimed Bern McGovern. Known for his impactful presence on YouTube in the San Diego real estate market, McGovern shares his journey, strategies, and tips for leveraging YouTube to generate leads and build a successful real estate business.
Highlights:
Bern's Journey: Discover how Bern transitioned from real estate in Los Angeles to dominating the San Diego market, beginning his YouTube journey in 2018.
YouTube Strategies: Insights into creating engaging and lead-generating content on YouTube, focusing on San Diego real estate.
Overcoming Challenges: Bern talks about the initial struggles and breakthroughs in his YouTube career, emphasizing the importance of authenticity and consistency.
Lead Generation: A deep dive into how YouTube has become a significant source of business, accounting for 65% of Bern's clients.
Content Creation: Tips on video creation, from conceptualization to execution, including the crucial role of thumbnails and the effectiveness of different video types.
Algorithm and Audience: Bern discusses the YouTube algorithm, audience retention, and how to cater to your target market effectively.
Future of YouTube in Real Estate: Speculations on the evolving landscape of digital marketing in real estate and how YouTube fits into it.
Advice for New YouTubers: Practical advice for those starting their YouTube journey, especially in the real estate niche.
Memorable Quote:
"Don't tell them what they want to hear; tell them what they need to hear. Being honest and transparent in your videos is not just refreshing; it builds trust and long-lasting client relationships." - Bern McGovern
Timestamps:
0:00 - Introduction to the Episode
2:00 - Bern McGovern's Background and Start on YouTube
10:00 - Strategies for Creating Effective Real Estate Content on YouTube
20:00 - Challenges and Breakthroughs in YouTube Career
35:00 - Lead Generation through YouTube and Content Tips
45:00 - Audience Engagement and Algorithm Strategies
50:00 - Advice for New Real Estate YouTubers
53:00 - Closing Thoughts and Future Episodes Teaser
I hope you enjoyed: https://youtu.be/0jBFITP1t-w
💥Jerrod Zisser //REALTOR // REAL Brokerage💥
619-834-2108 // [e-mail]
REALTOR #01961767
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