How to Become a Millionaire Brokering M&A Deals with Camilo Andres Parra

Top M&A Entrepreneurs

The deal Camilo negotiated was:
-$8.95M at close
-$2.5M in equity in the PE firm that was acquiring him
-$1M holdback to be released after 12 month (standard when dealing with PE, it's usually 10% but I capped it at $1M)
-$500k to be paid out as a salary for 12 months for the owner to stay running the company during the first year doing only the things he loved doing
I charged 10% as a commission on the deal so it ended up being a happy happy story for everyone involved.
SHOW NOTES:
00:00 Intro to Camilo Andrews Parra
00:26 The day you became a millionaire
02:11 What do you do for work now?
04:22 What makes a good digital marketing client to you?
05:54 How much do you clients spend on ads per month?
07:11 How long have you been doing digital marketing?
07:16 Did you ever take a percentage of revenue?
08:59 What was your WHY, why start looking for acquisitions?
09:49 This company you tried to buy on MicroAcquire - details?
11:01 What is worth $6 million?
16:16 So you tried to raise capital, what was your experience?
17:48 You tried SBA - but what happened?
18:33 You hit brick wall with this MicroAcquire acquisition - what did you decide to do?
19:32 What type of products did your client sell?
20:10 He did $700k in sales his first year?
20:30 How much did you spend to get it to $3 Million in sales?
21:16 Did this client do this before?
23:09 How did you approach your client- to help him sell?
27:48 You thought his business was worth $8m to $13M?
28:10 Was this course business dependent on his celebrity status?
28:41 How many courses did he created?
30:56 When you were ready to sell it, where did you start - where did you list it?
33:20 Are you getting qualified buyers?
36:00 What types of questions did you ask to determine if they had $4 Million to put down?
40:22 So you started reaching out to PE firms...
42:19 How much commission did you ask as M&A Advisor?
44:47 So your client crushed it in December, how did that affect the valuation?
45:24 How fast did you close?
46:32 Did you client accept "second bite of the apple?"
48:16 How long did it take to get your cut?
48:44 Were your partners involved?
48:55 What did you feel when you saw the money deposited?
49:54 Are you changing your business plan due to this success?
50:28 Are you going to ask for equity now?
53:09 What is your plan now - what type of clients are you looking for?