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TP96 - Marketing Automation is Not a Roomba
Manage episode 222672336 series 2364130
Content provided by Touch point media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Touch point media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In this episode, hosts Chris Boyer and Reed Smith discuss the history of the marketing automation and share 11 use-cases on how health systems can apply this technology effectively in their efforts. They are joined by Dana Cutter, Sr. Solutions Consultant for Marketo, in which he shares how he helps organizations extend this tool outside the marketing suite to support important business strategies. Mentions from the Show: Defining Marketing automation Brief History of Marketing Automation 11 Best Examples of B2C Marketing Automation Tips for Avoiding These 9 Marketing Automation Mistakes Acquisition, Experience & Growth: Why Marketing Automation is More Than Just Marketing Dana Cutter on LinkedIn Dana Cutter email Marketo.com Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
Learn more about your ad choices. Visit megaphone.fm/adchoices
463 episodes
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Manage episode 222672336 series 2364130
Content provided by Touch point media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Touch point media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hospitals are eager to use marketing automation as part of their technology stack, but are they doing so correctly? In this episode, hosts Chris Boyer and Reed Smith discuss the history of the marketing automation and share 11 use-cases on how health systems can apply this technology effectively in their efforts. They are joined by Dana Cutter, Sr. Solutions Consultant for Marketo, in which he shares how he helps organizations extend this tool outside the marketing suite to support important business strategies. Mentions from the Show: Defining Marketing automation Brief History of Marketing Automation 11 Best Examples of B2C Marketing Automation Tips for Avoiding These 9 Marketing Automation Mistakes Acquisition, Experience & Growth: Why Marketing Automation is More Than Just Marketing Dana Cutter on LinkedIn Dana Cutter email Marketo.com Find Us Online: Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute This episode is made possible by our sponsors, Loyal, Influence Health, & Binary Fountain
Learn more about your ad choices. Visit megaphone.fm/adchoices
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Similar to touch point podcast
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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