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Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it sh ...
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The definitive business podcast from the BBC. Each week, the BBC's Evan Davis is joined by bosses, entrepreneurs and industry experts, to lift the lid on how their businesses work, and what it’s like to be in charge. They discuss a big issue, a big challenge, or a big question facing their industry. From managing AI to managing millennials, from supermarkets to supercharging a new product. And our guests will share their stories of success and failure along the way. Podcasts are published ev ...
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The latest Business and finance news from around the world on the BBC.
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Every weekday, host Kai Ryssdal helps you make sense of the day's business and economic news — no econ degree or finance background required. "Marketplace" takes you beyond the numbers, bringing you context. Our team of reporters all over the world speak with CEOs, policymakers and regular people just trying to get by.
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1 100 Episodes WASTED! Fix These 4 Simple Podcast Blunders in Minutes 14:42
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LikedIs your health and wellness podcast optimized for success, or are crucial oversights holding back your potential? I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back from seeing bigger results. How can optimizing your podcast's website links transform your show's reach? Are you missing out on SEO benefits that could elevate your visibility? Curious about the impact of professional collaboration on your podcast? Don't let simple mistakes hold you back. Tune in to find out how to turn your podcast into a lead-generating powerhouse! Today’s episode includes: How minor mistakes hinder podcast growth and engagement. Why directing podcast episode links on Apple, Spotify, etc to your own website is ideal. Why collaborating with professional teams can elevate your podcast impact and revenue. How maintaining high production standards enhances credibility, especially in the health and wellness space. How omitting crucial subscription links will limit your audience growth. Why owning a proper domain ensures long-term SEO benefits and authority with search engines. How missing social media links in your show notes makes it difficult for listeners to connect with you. Why understanding and avoiding common mistakes ensures maximum ROI from podcasting efforts. Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/ Our Instagram: https://www.instagram.com/ecpodcaststudio/…
Keia Clarke (WNBA) | Pioneering the WNBA
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Content provided by Trndsttrs Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trndsttrs Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Keia Clarke, the COO & CEO of the WNBA's New York Liberty has dedicated her career to one of our favorite's: basketball.
As the WNBA continues to grow in popularity year over year, Jake & Keia discuss what has made the WNBA great, how the WNBA plans for continued growth, and the challenges of pioneering a young sports league.
Basketball and business fans, strap in for an incredible episode!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 episodes
ShareManage episode 273518399 series 2407825
Content provided by Trndsttrs Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Trndsttrs Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Keia Clarke, the COO & CEO of the WNBA's New York Liberty has dedicated her career to one of our favorite's: basketball.
As the WNBA continues to grow in popularity year over year, Jake & Keia discuss what has made the WNBA great, how the WNBA plans for continued growth, and the challenges of pioneering a young sports league.
Basketball and business fans, strap in for an incredible episode!
--- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support63 episodes
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Strava connects millions of runners, cyclists, hikers, walkers, and other active people through the sports they love - tracking their activities, distance, time, and more! I personally use it to track all of my runs and the occasional walk with the dogs. Here's what we would do if we were running Strava's social media 👇 1. Social Media Takeovers This 2015/2016 trend took social media by storm but seems to have disappeared overnight. Strava should look at active community members and cross-reference to find them on social media. They should then let popular content creators "takeover" their account for the day to highlight their own day in the life. This should be runners, cyclists, surfers, you name it! 2. Content Series: 'Footrace' Kids on the playground are always racing to determine the grade school 'hierarchy'. Let's prompt strangers on the street to race against us. What could be better than capturing an unprepared 40-yard dash? (Sidenote: Every family vacation my brothers and I do our annual 100-yard dash to determine the fastest brother. 23 years later, I've yet to lose.) 3. Physical Health <> Mental Health A Gen Z trend we've seen is all around #HotGirlWalk or #MentalHealthWalk . The promotion of walking to "get the vibes right". There's a plethora of data to support the number of steps you take daily and your overall happiness and well-being. Strava should lean into the education and information of going for a quick jog or a 10-minute walk to get the mind right. -- What would you do for Strava? --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
On today's episode, Aleks & Jake share what they would do for the iconic MVMT brand that so many Gen Z grew up with. What would you add? --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
In this episode of the Social Glo-Up, Jake Bjorseth and Aleks Stojanovic dive deep into the social media analysis of the beverage brand MUDWTR. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
1 Retail + Influencer Marketing | Featuring. Joshua Linden 41:47
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Play Later Play Later Lists Like LikedToday's podcast is the audio from our Weekly LinkedIn Live Event, this week featuring Joshua Linden to discuss how retailers can work alongside influencers to create next-gen in-store activations. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
Welcome to the 'Social Glo Up' hosted by Aleksei Stojanovic & Jake Bjorseth sharing the strategies they'd deploy running specific brand social accounts. Today, we take a look at a strategy for AirBnb. Enjoy :) --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
1 The 4 Factors That Impact a Brand's Ability to Reach Gen Z 5:58
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Play Later Play Later Lists Like LikedThere are 4 factors that impact your ability to understand and reach Gen Z above all others. These aren't just tactics and strategies like TikTok, user-generated content, influencer marketing, and more... These are fundamental truths that require buy-in from leadership to drive true change. Let me know what you think! Contact us: https://www.trndsttrs.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
Today we welcome the Bondex team to our LinkedIn Audio Event to discuss the future of work, opportunities in web 3, and their solution to a new jobs platform. We hope you enjoy :) https://www.trndsttrs.com/ https://www.bondex.app/ --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
1 F*CK "Professionalism", Be YOU | Building Blocks Podcast w Brendan Herjavec 49:05
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Play Later Play Later Lists Like LikedOn today's podcast episode, Jake shares the building blocks that have created Trndsttrs and what it means to be a Gen Z in the professional world. Thank you to Brendan Herjavec for hosting - be sure to check out the Building Blocks podcast on all podcast platforms! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
1 Is Decentralized Social Media the Future? | Interview with Weentar Co-founders 27:21
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Play Later Play Later Lists Like LikedOn today's episode I interview the co-founders of Weentar, a decentralized social media project creating a platform for creators to tokenize and own the content they push across social media. As the social media and blockchain worlds collide, what does this mean for the future of creator moneitization? How will this influence creativity on platforms? How do brands fit into this world? Tap in and let me know any questions you have! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
1 Alexis Gillette | Delivering Organizational Change in Marketing 26:07
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Play Later Play Later Lists Like Liked.Today we welcome marketing leader and team-first player, Alexis Gillette, to the Trndsttrs Podcast! Together, Jake and Alexis explore the drivers of organizational change, how to respond to pushback against "change", and how to inspire teams for greatness. As always, enjoy the podcast, and be sure to let us know your questions on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
1 What Are NFTs & How Can Brands Leverage NFTs? 10:32
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Play Later Play Later Lists Like LikedOn today's podcast episode we welcome Trndsttrs post-creative strategist, Ankit M. to the podcast to break down the latest trend: NFTs. Ankit & Jake define exactly what NFTs are, what the market has looked like, and how brands can look to develop their own NFTs to support their marketing efforts. Thanks so much for tuning in and be sure to let us know your thoughts on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
1 Jochen Koedijk (CMO @ ADT) | The Power of Brand Purpose 27:20
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Play Later Play Later Lists Like LikedOn today's podcast, we welcome Jochen Koedijk, the CMO of ADT. Jochen is an incredibly versatile marketing leader, with past roles in social advertising, SEM, SEO, and even web design dating back to his beginnings in marketing running his own web design agency! Today Jochen leads the marketing efforts at ADT, the largest security brand in North America. Together, Jochen and Jake explore the importance of a versatile skillset in marketing, the principles of leading a fast marketing team, and the true power of brand purpose. As always, please enjoy and let us know your thoughts on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
1 Brian Kardon (CMO @ InVision) | How Marketing Has Evolved And Where It Is Going 32:47
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Play Later Play Later Lists Like LikedOn today's podcast episode we welcome Brian Kardon, CMO at InVision. InVision is used by over 7 million customers to power a repeatable and streamlined design workflow. That includes tens of thousands of organizations and 100% of Fortune 100 brands. Brian has been recognized for his leadership and innovation in marketing, including Forbes' "50 Most Influential CMOs on Social Media" and Business Insider's "20 Executives Shaping the Future of Marketing." Jake and Brian explore the evolution of marketing, the roadmap to becoming a CMO, and how to best navigate today's challenges while equally preparing for the new ones that await us in the future. Be sure to let us know your thoughts on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
1 Trndsttrs Weekly | Gen Z Dating, Super Bowl Ad Review, and How Gymshark is Dominating the Gen Z Market 3:57
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Play Later Play Later Lists Like LikedOn today's episode of Trndsttrs Weekly we cover insights into how Gen Z is transforming modern dating, the best Super Bowl ads as reviewed by our community of Gen Z, and how Gymshark is dominating the Gen Z market! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support
1 Trndsttrs Weekly | Gen Z + Life Insurance, CIA Recruiting Strategy, & Reddit's Brand Dominance 2:32
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Play Later Play Later Lists Like LikedHey everyone! Today is an audio version of our Trndsttrs Weekly series that has become wildly popular on LinkedIn. Each week we cover a unique Gen Z Insight, a relevant Gen Z trend, and a Brand Case on a brand doing well with Gen Z! On today's episode we cover Gen Z's new interest in Life Insurance, the CIA's new recruiting strategy, and how Reddit has grown thanks to r/wallstreetbets deciding to take on Wall Street. This is a quick 2 minutes to get your week started, and we hope you enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Michael Hunter | Is Generational Marketing Real? 30:32
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Play Later Play Later Lists Like LikedOn today's podcast, we welcome Michael Hunter, currently a director with AlixPartners. Prior to his role with AlixPartners, Michael has been both brand-side and agency-side, most notably serving as the CMO for BBDO, North America's largest ad agency at the time. Michael and Jake explore the fundamental role agencies serve for clients, the common mistakes being made in today's marketing, and debate on the validity of generational marketing as defined by the marketing industry. You will not want to miss this episode, so give it a listen and as always, let us know your thoughts on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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On today's episode we welcome Bill Hurley, a digital transformation leader operating the current CMO of Syniverse. With past experiences as CMO of CenturyLink & Unify, Bill prides himself on an ability to transform digital experiences optimized for today's world. Bill & Jake explore the core of innovation, what holds firms back from innovating, and the practices needed to ultimately win. Enjoy the episode and as always, let us know your thoughts on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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How will AI impact consumer behavior? How will AI transform modern marketing? Will AI take over the world? These are just a few of the questions we cover with Jaekob Chenina, one of the leading voices in the artificial intelligence community. Enjoy :) --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Cory Treffiletti | Why Great Marketing Teams Never Have An Ego 20:48
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Play Later Play Later Lists Like LikedOn today's podcast episode we welcome Cory Treffiletti. Cory currently serves as an SVP & Marketing Executive with FIS Global. FIS Global is a fortune 500 company, and after the acquisition of Worldpay in 2019, the largest processing and payments company in the world. Cory & Jake explore the true application of a data-driven approach, how to best serve your consumer audience, and the principles of great marketing teams. Be sure to give this one a listen and to let us know your thoughts on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Denny Post (Red Robin, T-Mobile, Starbucks) | How Great Brands Are Made 34:51
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Play Later Play Later Lists Like LikedOn today's podcast episode, we welcome Denny Post. Denny is the former CEO of Red Robin, CMO at T-Mobile, SVP at Starbucks & Burger King, and CIO with Yum Brands. Now Denny acts as an advisor to several brands, including board member positions with Wyndham Destinations and Vital Farms. Denny & Jake dive into the evolution of marketing over the past few decades and explore exactly how great brands are built through a singular promise to consumers. Be sure to let us know what you think of the podcast on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Michael Nevski (Financial Marketing Leader) | The Future of Financial Services & Marketing in the Financial Industry 26:32
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Play Later Play Later Lists Like LikedToday we welcome Michael Nevski, a 2019 AdWeek Mentee, and long-time marketing leader in the financial industry. As you might be able to guess by the accent, Michael was actually born in Russia and came to the states in his early 20s with a clear vision of where he wanted to go. From there, he has risen through the ranks on the finance side and agency insights sight to become one of the leading voices of marketing in the financial services industry. As industries continue to evolve, none face a greater evolution than what lies ahead for the finance industry. Michael & Jake dive into the future of finance, how financial advisers should adjust, and what next-generation finance leaders can do today to prepare for their career in the finance arena. Strap in, listen up, and let us know your thoughts on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Rose Jia (Amazon) | Becoming a Renaissance Marketer & the Future of Grocery Shopping 28:53
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Play Later Play Later Lists Like LikedOn today's episode, we welcome Rose Jia, an award-winning marketer currently operating as the Head of Paid Media at Amazon and the founder of RenaissanceMarketer.com! Rose believes in a Renaissance approach to marketing. With her own background in finance, she believes that these unique backgrounds and skillsets work to cultivate well-rounded marketers with diverse skillsets. Leading the charge of Amazon's grocery division, Rose explores the future of the grocery and what that means for consumers and supply chains. Thank you all for listening, be sure to let us know your questions on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Elina Vilk (Facebook) | How SMBs Can Best Use Facebook in 2021 28:11
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Play Later Play Later Lists Like LikedToday's episode isn't just a usual rant from Jake on how to best use Facebook and Instagram to fuel business growth... Today we chat with Elina Vilk, the Head of Global Small Business Marketing at a little known company named Facebook! Elina leads the charge for the millions of small businesses using Facebook and Instagram to connect, engage, and reach their potential customers. With the small business difficulties brought on in 2020, Elina not only covers the strategies for improved digital engagement but also touches on the initiatives led by Facebook to continue their support for SMBs. Be sure to tune into this one so you can head into 2021 with the most up to date Facebook strategy! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Gen Z in 2021 & Beyond | Aneesh Dhawan (Founder, PurPics) 31:40
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Play Later Play Later Lists Like LikedOn today's episode, Jake chats with Aneesh Dhawan, the founder of PurPics, a fellow Gen Z agency helping brands reach this elusive generation. Jake & Aneesh dive into the common misconceptions of Gen Z, what Gen Z will look like post-covid, and the clear first steps to start understanding this generation best! As always, thanks for tuning into the Trndsttrs podcast! Let us know your thoughts and questions on social! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Jake Whitman (Ludlow Capital) | Marketing to the Bottom-Line 28:25
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Play Later Play Later Lists Like LikedJake Whitman is the Senior Direct of Product Marketing at SoFi and Founder of Ludlow Capital, currently on the search to acquire a dynamic B2C business. With past experiences as an author, brand manager at P&G, and marketing manager at Intuit, Jake prides himself on consistently challenging the status quo and taking risks. On today's episode, the duo of Jakes (Bjorseth & Whitman) break down driving change in corporate organizations, differentiating CPG and tech marketing, and how to truly move the needle in your marketing campaigns. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Agency Insider: Don Neal, Founder @ 360 Live Media 20:48
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Play Later Play Later Lists Like LikedToday we welcome Don Neal, the founder of 360 Live Media, the leading agency in the virtual event space. Don is also a marketing professor, Member of the Forbes Council, and Ad Agency veteran. On this episode, Don and Jake outline the role of brand marketing vs. sales-first marketing, the key attributes for young marketers to acquire, and the role of agencies in today's landscape. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Trndsttrs Weekly | Smart Drugs, COVID, & Steak-Umm 4:26
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Play Later Play Later Lists Like LikedHey crew, welcome to Trndsttrs Weekly! Our weekly series covering the trends happening in Gen Z that you need to know about. Each week we'll cover a Gen Z insight, a Gen Z trend, and a case of a brand doing a great job reaching Gen Z. On this week's episode, we cover Gen Z's Adderall abuse, Gen Z troubles ditching their social life to limit the spread of COVID, and how Steak-Umm is using next-level marketing IQ to win Gen Z consumers. Let us know what you think on LinkedIn or Twitter! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Kayla Green (Riot Games / Angel City) | Esports, NWSL, & Fan Culture 31:13
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Play Later Play Later Lists Like LikedKayla Green is the Head of Strategy for Riot's Global Marketing team where she oversees go-to-market strategy for Riot's games across the globe. She's also the strategic marketing advisor for Angel City FC, the women's professional soccer team coming to Los Angeles in 2022. In both roles, she's passionately focused on creating marketing efforts that enhance the player experience and create meaningful engagements for players and fans everywhere. In this podcast, Kayla speaks about the culture of being a fan, what are the similarities between gaming and sports, and what marketers should be focused on in order to win the attention of their most sought-after fans and players. Support the Trndsttrs Podcast by subscribing to your favorite audio channel at anchor.fm/trndsttrs For more information on Trndsttrs visit trndsttrs.com --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Candina Weston (Microsoft) | Experiential Marketing 24:55
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Play Later Play Later Lists Like LikedOn today's episode, we welcome Candina Weston, the CMO & COO of Microsoft's Global Experiential Marketing Division. Candina has spent 21 years at Microsoft and now leads the division focused on being the publisher of the Microsoft network. Rethinking the role of content, distribution, and events navigating through COVID and technology disruption. Tune in to learn how one of the world's biggest brands designs experiential marketing today! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Arielle Long-Seabra (Goodcents) | Regional Marketing Strategies 26:50
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Play Later Play Later Lists Like LikedArielle Long-Seabra, the CMO of a local favorite Goodcents Subs, oversees the marketing of the 80+ regional locations throughout the Midwest. In today's episode, Arielle & Jake outline what marketing looks like for a mid-sized, locally-led brand like Goodcents. Competing against national chains, responding to COVID-19, and creating a grassroots community are a few of the key discussions outlined in this episode! You've heard from the biggest brands in the world, now see what marketing looks like at a mid-sized, locally-led brand like Goodcents. Oh, and we may be biased, but nothing beats a Goodcents sub ;) --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Agency Insider: Eric Hu, Director of Strategy at Havas CX 28:43
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Play Later Play Later Lists Like LikedWe're thrilled to kickstart our Agency Insider series with Eric Hu, Director of Strategy at Havas CX. Throughout our agency insider series, we'll be speaking with fellow agency leaders to uncover the insights, strategies, and ideas fueling marketing on the front lines. Eric's experience in the agency landscape is vast, especially when you take into account his young age! Together, Jake and Eric take a dive into HealthCare marketing, the future of healthcare, and the strategies cultivating the next generation of great marketing leaders. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Hayley Raymond (HelloFresh) | The Future of Food 25:04
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Play Later Play Later Lists Like LikedOn today's episode, Jake chats with Hayley Raymond of Hello Fresh to explore innovation in food, meal prep, and d2c meals. Hello Fresh has maintained status as the #1 meal kit delivery brand in the US, seeking to connect consumers with easy, healthy meals delivered right to their door! With a growing consumer need for healthy and convenient meals, meal kit brands have exploded in recent years. The market, predominately led by Millennials & Gen Z is poised to continue growing alongside our new desires and expectations from the food we eat. Let us know your thoughts on the podcast by leaving a review below! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Keia Clarke, the COO & CEO of the WNBA's New York Liberty has dedicated her career to one of our favorite's: basketball. As the WNBA continues to grow in popularity year over year, Jake & Keia discuss what has made the WNBA great, how the WNBA plans for continued growth, and the challenges of pioneering a young sports league. Basketball and business fans, strap in for an incredible episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Gustavo Guerra has a resume far too versed to share on this podcast bio. With decades in the music industry Gustavo has worked closely with Mike Dean to produce and release albums for artists such as Kanye West, Travis Scott, Kid Cudi, and more... Oh and did I mention Gustavo is a lead marketer and curator for the Rolling Loud music festival? Pair his decades of experience marketing for the biggest names in music with his brutal honesty and today's episode is quite the treat. Listen up, takes notes, and strap in for today's episode! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Jodi Harris (ABinBev) | Connecting Brand to Culture 30:58
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Play Later Play Later Lists Like LikedJodi Harris is the Global VP of Marketing Culture & Capabilities at ABinBev, the company behind all of your favorite brands such as Bud Light, Budweiser, Corona, and yes, Bud Light Seltzer of course (thanks millennials). On today's episode, Jodi & Jake discuss what it means to be a brand in today's culture led market, how brands can connect to culture, and what the future of the alcohol/spirits category looks like. So grab a cold one and listen in for what will be your favorite episode yet! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Cheryl Caudill (IBM) | The Future of Marketing & Consumer Insights 31:22
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Play Later Play Later Lists Like LikedCheryl Caudill has spent 2 decades with IBM starting in partnerships & channel marketing to her role today as CMO of consumer industries. As CMO of arguably the world's most forward-thinking brand, Cheryl shares her experiences and insights into future technologies, changes in the marketing industry, and all things consumer insights. On today's episode Cheryl and Jake discuss what future technologies mean for category innovation, how data will affect today's businesses, and how we, as the future marketing leaders of the world, can prepare for it. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Mickey Citarella (OneBrands) | Challenger Brand Innovation & Marketing 23:12
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Play Later Play Later Lists Like LikedOn today's episode, we welcome Mickey Citarella, brand manager at One1Brands. With a background in the agency world, Mickey shares a unique perspective in experience from working with a multitude of brands to now working with only one! Category disruption, challenger brand, product innovation, brand positioning... these are terms you've heard and likely know the definitions for, but may have yet to see these in action. On today's discussion, Jake & Mickey dive into the weeds of what it means to be a challenger brand, to disrupt a competitive category, and to connect with consumers in new ways. Sit back, have a One1Brand protein bar, and enjoy! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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1 Matt Kerbel (Canoo) | A Brand Today, For a Product Tomorrow 28:35
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Play Later Play Later Lists Like LikedOn today's episode, we welcome Matt Kerbel who is in Charge of Brand Strategy at Canoo. He has an incredible track record of building amazing brands. Matt dives into this and more on this episode! Thank you for listening! Bio: Matt Kerbel is In Charge of Brand Strategy at Canoo, a pre-launch electric vehicle membership that’s looking to shake up the traditional automotive model. Armed with more than a decade of marketing leadership roles for brands like Lyft, MeUndies, and Call of Duty, Matt is drawing on his combination of corporate and startup thinking to build a relevant and memorable Canoo brand from the ground-up – his biggest challenge yet. His obsession with consumer empathy, positive demeanor, and willingness to jump in and help, no matter what, has been contagious to his teams and enabled his success. When he’s not marketing the car of the near future, you can find Matt being a dad (#dadlife), talking about Canada (where he’s from), or planning his family’s next international adventure. Bio courtesy of https://www.brand-innovators.com. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Mayur Gupta (Gannett) | Using Data and Creativity to Drive Marketing 21:52
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Play Later Play Later Lists Like LikedMayur Gupta is the Former Chief Marketing Officer at Freshly where he led a team of marketers to make Freshly an iconic brand and drive breakthrough growth; inspiring every household in America to bring a positive change in their lives by eating healthier each week. Prior to Freshly, Mayur was the Global VP for Growth & Marketing at Spotify. He was responsible for growing the free and subscribed user base for the company with growth hacking and data-driven, always-on experiences; testing new growth strategies, business models and partnerships. He drove the vision and strategy to establish a connected marketing ecosystem and growth machinery for Spotify’s multi-sided marketplace that connects the right artist with the right fan through programmatic discovery and accessibility. Mayur also sits on the Board of Directors of Gannett and D’Addario, guiding the C-Suite in their respective digital transformation and growth journeys. Prior to Spotify, he lead Marketing, OmniChannel Solutions business and Digital Capabilities at Healthgrades. He successfully drove the digital transformation of the company while being responsible for the vision, strategy and activation of one of the largest digital marketplace platforms in healthcare; delivering seamless OmniChannel Experiences and always-on patient engagement that drive better health outcomes and maximizes lifetime value for hospitals. He was the first ever Chief Marketing Technologist at Kimberly Clark, responsible for the vision, strategy and development of all digital & eCommerce capabilities across KC's global iconic brands. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Javier Meza (Coca Cola) | Building a Universal Brand 37:00
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Play Later Play Later Lists Like LikedJavier Meza is the Global Chief Marketing Officer at The Coca-Cola Company. Throughout his lengthy career with Coca-Cola, Javier has led some of the most incredible marketing efforts that have been led by Coca-Cola. Starting in Latin America, Javier has been apart of Coca-Cola since 1998 where he started as a brand manager in Quito, Ecuador. Javier has played an intricate part in building Coca-Cola into the incredible brand that it is today. If you are looking to gain more knowledge on building generation brands, please listen to this amazing conversation between our founder Jake, and Javier Meza. Javier on LinkedIn: https://www.linkedin.com/in/javier-meza-robayo/ --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Steve Lesnard (The NorthFace) | Building Impactful Brands that Last 29:41
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Play Later Play Later Lists Like LikedSteve Lesnard is the Chief Marketing Officer at The North Face. Steve is an innovative marketing executive with 20+ years’ experience leading high-profile business growth, global brand campaigns, revolutionary product launches, and strategic partnerships across sports, technology, and lifestyle. He is a creative and strategic brand leader with a proven track record of integrated marketing excellence and digital innovation in an ever-evolving consumer landscape. In this episode, our founder Jake sits down with Steve to discuss how The North Face is consistently evolving their digital marketing and what they plan to do in light of the recent pandemic. The North Face supports athletes all over the world and how they support those athletes is constantly evolving. Steve and Jake talk all about how those efforts are changing and adapting. Thank you for listening! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Manoj Jasra (Northland Properties) | Leading through Change and Hardship 28:16
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Play Later Play Later Lists Like LikedThank you for listening to the Trndsttrs Media Podcast! In today's episode, we welcome on Manoj Jasra Chief Digital Officer and Chief Marketing Officer @ Northland Properties. Northland Properties is responsible for a portfolio of companies ranging from sports teams to restaurants. Northland has been at the epicenter of industries effected by COVID-19 and in this episode, Jake and Manoj discuss how they are navigating the current pandemic. About Manoj: I am a results-driven executive leader with deep experience in digital transformation, eCommerce, and marketing. I have developed seamless customer experiences and in addition to brand strategies through story-telling. Finally, I strive for success through servant-leadership, and inspiring teams to realize results. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Bryant Ison (PepsiCo) | Why innovation is key to building a lasting brand 35:42
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Play Later Play Later Lists Like LikedThank you for listening to the Trndsttrs Podcast! On today's episode, we welcome on Bryant Ison, a seasoned marketing veteran. In this episode, our founder Jake sits down with Bryant to discuss how innovation is key to building brands that last Be sure to listen to this entire episode because there is a ton of value jam-packed in this podcast episode. About Bryant: Built a mass retail organization: channel & go-to-market strategies for CBD retail brands inclusive of the back-end logistics capability (3PL, order to cash) * Designed and Built $30MM CBD retail business from zero dollars in January 2019 * Built start-up of marketing team from scratch for national & local marketing plans * Developed and launched $1Bn in global revenue behind new innovation and pipeline development * Increased revenue growth across a broad spectrum - developing to large brands: $50MM to $500MM * Drove late stage startup to IPO * Award winning marketer: Cannes Gold Lion, Two Burke awards at Johnson and Johnson, Effie Award, Olglivy award --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Robin Daniels (Matterport) | Why Story Telling is Key to True Brand Building 36:22
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Play Later Play Later Lists Like LikedThank you for listening to Trndsttrs Podcast. In today's episode, we welcome Robin Daniels. Robin is the current CMO of Matterport with previous experience as an executive at companies like Salesforce, LinkedIn, Box, and more. Jake and Robin have an incredible conversation about storytelling, CMO tactics, and other extremely interesting marketing talking points. If you enjoyed this conversation, share it on your Instagram story and tag @trndsttrsmedia. About Robin: Robin is a business and marketing leader focused on delivering epic results through innovative, fun, and highly differentiated go-to-market activities while empowering people and teams to do the best work of their lives. Throughout his career he has held executive leadership roles in high growth companies of all sizes, including WeWork, Salesforce, LinkedIn, Box, Veritas, and Vera. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Matt Bruhn (Pabst Brewing) | Building Brands that Become Culture 30:44
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Play Later Play Later Lists Like LikedMatt Bruhn is the president of Pabst Blue Ribbon and has worked for PBR for almost three years. With over 10 years of true marketing managerial experience, Matt has shown the importance of building nationally recognized brands. In this episode of the Trndsttrs CMO Series, Our founder Jake sits down with Matt to discuss all things PBR, the future of hard drinks, building amazing brands, and yes, beer. Take a listen and share on social media if you find any value in this conversation. About Matt Bruhn: Matt previously served as Chief Marketing Officer for GWA Group Limited – Australia, where he led their business transformation from an industrial building business to a lifestyle brands business, generating positive growth trends each year. Prior to his role at GWA, Matt held the position of Global Senior Vice President, Smirnoff & Release Brands at Diageo PLC, where his focus was the delivery of ground-breaking marketing platforms for powerhouse brands including Smirnoff vodka, Cîroc vodka, Captain Morgan rum, and Diageo’s Venture Brand portfolio. Prior to his tenure at Diageo in the United States, Matt served in a variety of senior-level marketing roles at Diageo over a period of seven years in both Australia and Asia. Matt on LinkedIn: https://www.linkedin.com/in/mattbruhn1978/ --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Alejandro Tovar (Puratos) | Managing Marketing Teams Productively and Effectively 28:20
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Play Later Play Later Lists Like LikedOn this episode of the Trndsttrs Podcast, Jake sits down with Alejandro Tovar, a current VP of Marketing in the CPG space. In their conversation, Alejandro and Jake talk about how to lead well in marketing, how to be an industry leader in CPG marketing and key strategies that will elevate your marketing strategy. Take a listen and share your favorite moment by sharing on Instagram or LinkedIn. About Alejandro: Alejandro has demonstrated resilient leadership in business management, P&L, and cross-collaboration with multidisciplinary teams. Drives market share, innovation, and profitability in a dynamic/volatile environment. Experience leading multimillion-dollar categories in CPG, food, and beverage for Business to Consumer and Business to Business. He has managed marketing teams at Pepsi Co, Puratos, and Philip Morris. With over two decades of experience, Alejandro has a proven track record of managing and leading effective teams. Connect with him on Linkedin: https://www.linkedin.com/in/atovar/ --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Melissa Boudreau (Emagine Entertainment) | Changes in Entertainment 28:22
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Play Later Play Later Lists Like LikedWelcome back to the Trndsttrs CMO Series presented by Trndsttrs Media! This podcast series, hosted by our founder Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of some of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Melissa Boudreau. In their conversation, Jake and Melissa discuss all things theaters and key marketing tactics. Take a listen and don't forget to leave a review! About Melissa Boudreau: Melissa Boudreau, grew up in Detroit, MI and is a lover of all things Detroit (New York) and Michigan. Melissa’s career began as a store manager for the Michigan based, Moosejaw Mountaineering, she left as a Senior Marketing Manager working on the inventive “Moosejaw Madness” marketing campaign. In 2015, Melissa was lured away by another Michigan based company, Emagine Entertainment, an innovative movie theater chain, where the guest experience is barred none. From overseeing media initiatives and website development to Emagine’s “guest-centric” loyalty program, Melissa is always looking for the best fit for Emagine, from corporate partnerships to community involvement. Melissa on LinkedIn: https://www.linkedin.com/in/melissa-boudreau/ --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Mark Metry (Humans 2.0 Podcast) | Humans, Creativity, & Mindset 39:27
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Play Later Play Later Lists Like LikedHey all and welcome back to the Trndsttrs Podcast presented by Trndsttrs Media. This podcast, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of the world's most creative minds. In today's episode, Jake sits down with Mark Metry, the host of the Humans 2.0 podcast. In this podcast, Mark talks about his story and how he has gone on to speak at numerous events, hosted a top 100 podcast, and is even appearing in an Amazon Prime docuseries titled "The Social Movement." About Mark Metry: To learn all about Mark, visit his website and check out his new book called "Screw Being Shy." His website is listed here: https://www.markmetry.com/ Check out his podcast here: https://www.markmetry.com/humans-2-0-podcast --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Josh Levin (Empowered Electric) | Be Different to Grow 35:07
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Play Later Play Later Lists Like LikedWelcome to the Trndsttrs CMO Series presented by Trndsttrs Media. This podcast series, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes, and tactics of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Josh Levin, the CEO of Empowered Electric. In their conversation, Jake and Josh discuss how Josh is changing the way construction is marketed, the power of storytelling, and the difference between self-employed and building a business. Take a listen! About Josh Levin: Josh is the CEO of Empowered Electic. The Chicago native has over 15 years of experience and continues to build one of the fastest-growing electrical companies in the country. Josh has been featured in Inc Magazine and Biz Journals and continues to be a social media wizard. Subscribe to Josh's podcast: https://empoweredkc.com/podcast/ Check out Empowered Electric on Instagram: https://www.instagram.com/empoweredkc/?hl=en --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Melanie Huet (Serta Simmons) | Adapting to the New Normal 25:57
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Play Later Play Later Lists Like LikedWelcome to the Trndsttrs CMO Series! The Trndsttrs CMO Series is the Trndsttrs Media CMO Podcast series. This podcast series, hosted by Jake Bjorseth, is aimed at breaking down the stories, thought processes and tactics of the world's best Chief Marketing Officers. In today's episode, Jake sits down with Melanie Huet, CMO of Serta Simmons. In their discussion, Jake and Melanie discuss how Seta Simmons is marketing to Gen Z, what Serta Simmons is doing to support those affected by COVID-19, and other topics that revolve around sleep. About Melanie Huet: Melanie is a seasoned marketing professional, innovating and leading teams at companies like Uniliver, Kemberly-Clark, Kraft Heinz and most recently Serta Simmons. Melanie has been featured in Forbes Magazine , Thrive Global , and has received numerous marketing recognitions. Connect with Melanie on LinkedIn HERE ! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Setting the TRND - Carson Foley x Jake Bjorseth 41:32
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Play Later Play Later Lists Like LikedWelcome to Setting the Trnd! Setting the Trnd is the Trndsttrs Media Product Marketing Podcast series. This podcast series, hosted by Carson Foley (@carsonbfoley), is aimed at breaking down the stories, thought processes and tactics of the world's best product marketers. In today's episode, Carson talks with Jake Bjorseth, the CEO of Trndsttrs Media. Carson and Jake cover a plethora of topics including Starbucks coffee, Amazon, Sleep tactics, and yes... marketing. About Jake Bjorseth: Jake is a true Gen Z down to his bones. Founding Trndsttrs back in 2017, Jake has set out to build the most disruptive agency in the world. Jake has worked with small businesses, Fortune 500 companies, and everything in between. This gives him an incredible perspective on marketing, our world and all things coffee. Find him on LinkedIn at: https://www.linkedin.com/in/trndsttr/ --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Build The Show Not The Movie | Ask Gen Z Show Episode #1 54:14
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Play Later Play Later Lists Like LikedIn our first ever #AskGenZShow episode, Jake speaks with several business owners, marketers, and brand managers to cover all things Gen Z. Topics discussed: Becoming the show, not the movie Ranking social platforms in order of priority and why You have to play on the platform in order to win Why Gen Z is so unlike Millennials and plenty more... If you enjoyed today's episode let us know on one of our social channels! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 The Future Of Financial Advising | What The Next Decade Means For Financial Advisors W/ Harrison Quinn 32:51
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Play Later Play Later Lists Like LikedOn today's podcast, Jake talks with Harrison Quinn, who's branded himself as the @millennialfinancialadvisor (go follow him on Instagram) to talk about personal finance, roboadvisors, the future of financial advisors, passive income, entrepreneurship, and much more! Let us know how you liked this episode, shoot a DM to any of the Trndsttrs team on LinkedIn. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Your Team Matters Most | A Discussion on Talent w/ Emerson Hodes 20:34
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Play Later Play Later Lists Like LikedOn today's podcast, Jake sits down with Emerson Hodes, Sales Manager at Chief of Staff KC, to uncover strategies to get the right people on board, how employers can navigate a competitive job market, and how prospective employees can stand out. Let us know how you enjoyed the episode! Tell us, what was your one takeaway? DM your answer to Jake Bjorseth on LinkedIn! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Weekly Trends | Dying Movies (literally), WEWORK IPO, and Walmart’s Gun Ban 3:24
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Play Later Play Later Lists Like LikedAug. 6, 2019 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ On this week of the Weekly Trends we talk about: ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Movie theatre's trying to fight against “Netflix and Chill” aka streaming services ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Our prediction on WeWork’s IPO (feat. Evan Park - Strategist) ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ How Walmart recently ended sales of handguns and certain types of ammunition. How will other brands respond to this push towards no guns by association in the future? --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Weekly Trends | Twitter Beefing, Social Influence, Disney vs. Netflix 1:21
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Play Later Play Later Lists Like LikedAug. 30, 2019 • On this week’s breakdown on today’s trends we look at: The recent blowup of Twitter famous fast food chains, seeing who is the raining champion of the infamous chicken sandwich The Amazon and how social media influencers can create a wave of change in today’s generations Disney vs. Netflix and who you’ll be binge watching next! --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Weekly Trends | Target: Good & Gathered, Teen Anxiety, & Four Loko 1:36
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Play Later Play Later Lists Like LikedCPG, Anxiety, and Booze - all on this week’s weekly trends episode -> / Targets new grocery store brand Good & Gather set to offer over 2,000 items! How will existing CPG brands respond? / Anxiety plagued as a serious problems for today’s teens. How will corporations tackle this issue? / Four Loko launches their own spiked seltzer brand by the end of the year. Let’s get ‘lit’ as the kids say 💥 --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Weekly Trends | Nespresso Green Bikes, Pepsi Sunburn, & Lucky Charms 1:54
1:54 Play Later Play Later Lists Like Liked1:54
Play Later Play Later Lists Like LikedFirst, Nestlé Nespresso SA is partnering with a lifestyle brand to make bikes out of recycled coffee pods. Even better, these bikes are buy one give one, going to school girls needing transportation. “Win, Win, Win scenario” - Michael Scott / Next, Pepsi made a quick social logo switch up in response to a Chris Pratt’s viral sunburn. Chris compared his sun burn and trunks to the Pepsi logo, then Pepsi responded by making their logo a sunburnt variation of itself. Well done Pepsi social ( VaynerMedia ). / Finally, Lucky Charms USA is partnering with Jet Puff to release only marshmallows as a product option. The big question here is whether it is on consumers or corporations to push healthier eating options. / Now your turn, What else happened that I missed? What are your thoughts on these?!? --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
Hey everyone, today we have Jake in on a conversation with KC's Startland News to talk about the foundations and start of Trndsttrs Media. Jake gives some description into the KC ad market and the transition from working with other businesses to an independent agency. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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Trndsttrs Media Podcast
1 Helping: When Supporting the Employee Comes First 14:24
14:24 Play Later Play Later Lists Like Liked14:24
Play Later Play Later Lists Like LikedJake Borjseth of Trndsttrs Media talks to an employee engagement specialist, Dr. Cartwright of People Success. Jake and Dr. Cartwright engage in employee success, entrepreneurial spirit, and working on employee relations inside the workplace by putting emphasis on growth and work success. --- Support this podcast: https://podcasters.spotify.com/pod/show/trndsttrs/support…
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