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That Will Never Work: Tiles and Errors of Building a Challenger Brand
Manage episode 273218313 series 2794763
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In an era where almost everything can be sold online, selling tiles online doesn’t sound so far-fetched. But despite consumer demand & an untapped market, Drew and Floss were repeatedly told ‘that’ll never work’ when they set out to build Australia’s online tile store. We chat about transforming a traditional industry & the questions they had to answer. Can convenience trump price? Where's the sweet spot between being relatable & aspirational? And how do you fit one tonne of tiles in a Toyota
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