))
You Snooze, You Lose: Koala's Journey to Household Name
Manage episode 273944704 series 2794763
Content provided by Mia MacKinnon. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mia MacKinnon or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
From one of Australia’s first ‘bed-in-a-box’ brands, to exporting their products, & exceptional service, overseas. Koala’s CMO, Peter Sloterdyk, shares why the brands that do it differently are the ones that win, the dangers of choice paralysis & the lessons learned when they exported Aussie sarcasm Learn how Koala are thinking about localisation as they expand internationally, how they got consumers to ‘buy in’, & how you balance innovation and operations when you’re a growing business wit
…
continue reading
27 episodes
Share
