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119. How Mid-Day Squares Is Making CPG Sexy Again With Jake Karls
Manage episode 380163952 series 2430447
Jake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical authenticity and showing the good, the bad, and the ugly. He makes noise, builds relationships, and spreads the love.
We also talk about:
- Building trust as a brand
- Creating loyal fans instead of customers
- The power of storytelling in marketing
- Showing the good, the bad, and the ugly
- Treating your brand like a reality show
- Should every brand practice radical transparency?
- Jake’s biggest learning lessons from being on social media
- Dealing with criticism, haters, and negativity
- Jake’s predictions for the future of CPG brands
- What does influence mean to Jake?
This show is supported by:
- Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!
Connect with Jake:
- Follow Jake on Instagram: @jakekarls_
- Follow Jake on LinkedIn: @jakekarls
- Follow Mid-Day Squares on Instagram: @middaysquares
- Follow Mid-Day Squares on TikTok: @middaysquares
- Shop Mid-Day Squares: middaysquares.com
Connect with Whitney:
- Follow Whitney on Instagram: @whitneyeckis
- Follow Whitney on TikTok: @whitneyeckis
- Follow Under the Influence on Instagram: @undertheinfluence.pod
- Follow Eckis Marketing on Instagram: @eckismarketing
- Follow Get Supr on Instagram: @getsupr
More information about the show + businesses: whitneyeckis.com
141 episodes
Manage episode 380163952 series 2430447
Jake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.” The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical authenticity and showing the good, the bad, and the ugly. He makes noise, builds relationships, and spreads the love.
We also talk about:
- Building trust as a brand
- Creating loyal fans instead of customers
- The power of storytelling in marketing
- Showing the good, the bad, and the ugly
- Treating your brand like a reality show
- Should every brand practice radical transparency?
- Jake’s biggest learning lessons from being on social media
- Dealing with criticism, haters, and negativity
- Jake’s predictions for the future of CPG brands
- What does influence mean to Jake?
This show is supported by:
- Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!
Connect with Jake:
- Follow Jake on Instagram: @jakekarls_
- Follow Jake on LinkedIn: @jakekarls
- Follow Mid-Day Squares on Instagram: @middaysquares
- Follow Mid-Day Squares on TikTok: @middaysquares
- Shop Mid-Day Squares: middaysquares.com
Connect with Whitney:
- Follow Whitney on Instagram: @whitneyeckis
- Follow Whitney on TikTok: @whitneyeckis
- Follow Under the Influence on Instagram: @undertheinfluence.pod
- Follow Eckis Marketing on Instagram: @eckismarketing
- Follow Get Supr on Instagram: @getsupr
More information about the show + businesses: whitneyeckis.com
141 episodes
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