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S1, Ep6: Cassandra Gracey | President of 4th Floor Creative | The Conductor of Creatives

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Manage episode 257437865 series 2645125
Content provided by Daniel Brookes | Unlocking Creativity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Brookes | Unlocking Creativity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As President of Sony Music's 4th Floor Creative Group, Cassandra Gracey brings together creatives from sectors including design, digital, branding, fashion, broadcast and photography. Assembling teams who work across Sony's roster of talent that includes Mark Ronson, Calvin Harris, Paloma Faith, George Ezra and Khalid. We sat down to discuss being a 'conductor of creatives' and her infamous work ethic that she calls work/work balance.

Three Takeaways From This Episode Include:

  • A game Cassandra plays with her team in order to boost creativity
  • The qualities that Cassandra looks for in the many creative people that she hires.
  • And an insight into the culture she instils to ensure that the best ideas always bubble to the top.

Daniel Brookes | Host of the Unlocking Creativity Podcast:

Twitter: @danielrbrookes

Instagram: @danielrbrookes

Email: info@unlockingcreativitypodcast.com

Unlocking Creativity Website:

www.unlockingcreativitypodcast.com

  continue reading

17 episodes

Artwork
iconShare
 
Manage episode 257437865 series 2645125
Content provided by Daniel Brookes | Unlocking Creativity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Daniel Brookes | Unlocking Creativity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

As President of Sony Music's 4th Floor Creative Group, Cassandra Gracey brings together creatives from sectors including design, digital, branding, fashion, broadcast and photography. Assembling teams who work across Sony's roster of talent that includes Mark Ronson, Calvin Harris, Paloma Faith, George Ezra and Khalid. We sat down to discuss being a 'conductor of creatives' and her infamous work ethic that she calls work/work balance.

Three Takeaways From This Episode Include:

  • A game Cassandra plays with her team in order to boost creativity
  • The qualities that Cassandra looks for in the many creative people that she hires.
  • And an insight into the culture she instils to ensure that the best ideas always bubble to the top.

Daniel Brookes | Host of the Unlocking Creativity Podcast:

Twitter: @danielrbrookes

Instagram: @danielrbrookes

Email: info@unlockingcreativitypodcast.com

Unlocking Creativity Website:

www.unlockingcreativitypodcast.com

  continue reading

17 episodes

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