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Ecommerce for CEOs, with Dean McElwee, Director of Global Ecommerce Collaboration, Stanley Black & Decker
Manage episode 377868813 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How’s this for a book review: “A fast, easy read filling in my eCommerce gaps… IMO, a must-have for all busy CEOs, C-suite Leaders and anyone in the company (i.e. All) wishing to optimize eCommerce opportunities and anticipate potential issues.” Nice review for a great new book, and we had to have that author on. Dean McElwee is the Director of Global Ecommerce Collaboration at Stanley Black & Decker, and brings deep ecomm experience from other global brands such as Kellogg, Nestle, and Coca Cola, and he is the esteemed author of the new Ecommerce for CEOs, a blueprint for how executives must engage in the organizational, process, and technology transformations that must take place to optimize omnichannel performance at the top and bottom line. And a primer for those who look to engage with their C suite leaders from the front lines.
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278 episodes
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Manage episode 377868813 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How’s this for a book review: “A fast, easy read filling in my eCommerce gaps… IMO, a must-have for all busy CEOs, C-suite Leaders and anyone in the company (i.e. All) wishing to optimize eCommerce opportunities and anticipate potential issues.” Nice review for a great new book, and we had to have that author on. Dean McElwee is the Director of Global Ecommerce Collaboration at Stanley Black & Decker, and brings deep ecomm experience from other global brands such as Kellogg, Nestle, and Coca Cola, and he is the esteemed author of the new Ecommerce for CEOs, a blueprint for how executives must engage in the organizational, process, and technology transformations that must take place to optimize omnichannel performance at the top and bottom line. And a primer for those who look to engage with their C suite leaders from the front lines.
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Similar to Unpacking the Digital Shelf
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