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Manage episode 374210216 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Manage episode 374210216 series 2563274
Content provided by Digital Shelf Institute. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Digital Shelf Institute or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
AI, Machine learning, I know, I know, give it a rest, Crosby! Sorry, we can’t. There’s just too much freaking potential in it, so there’s value in spotlighting use cases that show potential for making your jobs easier and your performance better. One of those is how to make your investments in paid and organic search more predictive and strategic through better data and new metics. Aisha Khan, VP Strategy and Insights at Momentum Commerce, joins the podcast to share the crystal ball for Amazon search that they have been building at Momentum Commerce, and how this kind of data could take budgeting, measurement, and performance in search to a whole ‘nother level.
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