Artwork

Content provided by Melanie Herschorn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melanie Herschorn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Publicity as a Lead Generator with Esther Kiss

22:52
 
Share
 

Manage episode 314916724 series 2802158
Content provided by Melanie Herschorn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melanie Herschorn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator.
You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m chatting with Esther Kiss, a serial entrepreneur, business mentor, and publicity and marketing expert. She’s the founder of Born To Influence, a one-of-a-kind publicity agency specializing in helping experts and personal brands get more credibility, leads and sales.
Some of the talking points Esther and I go over in this episode include:

  • Defining publicity and its benefits
  • Having a book and going after a traditional publicity
  • How to monetize your publicity
  • The range of time needed to garner publicity

With proper publicity, you can get visible on many platforms to generate more leads and sales. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Are you showing your AUTHOR-ity online? Take the quiz to find out!

Follow me on Instagram

Join the Sparkles and Strategy Facebook group

  continue reading

68 episodes

Artwork
iconShare
 
Manage episode 314916724 series 2802158
Content provided by Melanie Herschorn. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Melanie Herschorn or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Publicity helps you present your brand to the world. A good public relations strategy can help position you as the 'go-to authority' in your field. That’s why Episode 65 of the VIP Access Podcast is all about Publicity as a Lead Generator.
You’ve written a book...now what? If you’re ready to become a thought leader in your space, you need a simple content marketing strategy that creates excitement around your book and your brand and helps you make a big impact. Schedule your complimentary Strategy Call with Melanie at contentstrategycall.com today.
In this episode of the VIP Access Podcast, I’m chatting with Esther Kiss, a serial entrepreneur, business mentor, and publicity and marketing expert. She’s the founder of Born To Influence, a one-of-a-kind publicity agency specializing in helping experts and personal brands get more credibility, leads and sales.
Some of the talking points Esther and I go over in this episode include:

  • Defining publicity and its benefits
  • Having a book and going after a traditional publicity
  • How to monetize your publicity
  • The range of time needed to garner publicity

With proper publicity, you can get visible on many platforms to generate more leads and sales. Be sure to tune in to all the episodes to receive tons of practical tips on marketing and to hear even more about the points outlined above.
Thank you for listening!
If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate, and review the podcast and tell me your key takeaways!
CONNECT WITH MELANIE HERSCHORN:

Schedule a Call with Melanie!

Are you showing your AUTHOR-ity online? Take the quiz to find out!

Follow me on Instagram

Join the Sparkles and Strategy Facebook group

  continue reading

68 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide