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52% of Buyers to Increase Podcast Spend H2-2020
Manage episode 265050829 series 2534823
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and OOH.
See the rest of the data and our insights in our new blog post about U.S. advertising spend after COVID for H2-2020. This post goes into detail about the power of voice marketing through mediums like podcast advertising and why podcast ads are so impactful on purchase intent, with a 14% brand lift for products and services advertised on business podcasts.
See our Instagram post on @beetlemoment about the emotional connecting created through podcast advertising.
Hosted on Acast. See acast.com/privacy for more information.
730 episodes
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Manage episode 265050829 series 2534823
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
52% of advertisers plan to increase spend in podcast advertising in the second half of 2020. Traditional channels are suffering with anywhere from 51% to 62% of buyers reporting planned decreases for linear TV, terrestrial radio, direct mail, print, and OOH.
See the rest of the data and our insights in our new blog post about U.S. advertising spend after COVID for H2-2020. This post goes into detail about the power of voice marketing through mediums like podcast advertising and why podcast ads are so impactful on purchase intent, with a 14% brand lift for products and services advertised on business podcasts.
See our Instagram post on @beetlemoment about the emotional connecting created through podcast advertising.
Hosted on Acast. See acast.com/privacy for more information.
730 episodes
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Similar to Voice Marketing with Emily Binder
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The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Player FM - Podcast App
Go offline with the Player FM app!
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