Best Emily Binder Podcasts (2024)

1
Buffalo Marketing: How to Maximize Every Part of Your Content 7:15

3d ago7:15

7:15

Discover the crucial importance of repurposing your podcast content to increase its reach and impact. I liken your video podcast or other recorded / long-form content to a buffalo. Don't waste a single part. How to utilize every part of your podcast content over months or years—creating clips, shorts, social media posts, blogs, and more. This episo…

1
"America's Sweethearts" Pay, Brand Equity, Early 20s Career Advice | Dallas Cowboys Cheerleaders 18:35

16d ago18:35

18:35

The Complex World of Dallas Cowboys Cheerleaders: Pay Disparity, Brand Value, and Gender Dynamics. I discuss the surprisingly low pay of #DCC, despite being the face of the world's most valuable sports franchise ($9 billion via Forbes). Watch this episode: youtube.com/emilybinder Netflix documentary "America's Sweethearts." 1) Brand value and talen…

1
Martial Artist from Pearl City Hawaii to the Mainland & Beyond - Andy Hung - Founder & CEO of Dojo Outfitters - Episode 46 55:02

1M ago55:02

55:02

Andy Hung is a dedicated lifelong martial artist who has a wealth of knowledge in multiple fields. Andy was born and raised on the island of Oahu,Hawaii. Andy is a 2nd Degree Black belt in Brazilian Jiu Jitsu and a 4th Degree Black belt in Judo. Andy is the founder and CEO of Dojo Outfitters where he sells his own brand of Martial Arts apparel and …

1
Is the Discount Tire Logo Drunk? Brand Color Psychology 7:33

2M ago7:33

7:33

What's going on with the Discount Tire logo? Discount Tire is a wheel and tires retailer established in 1960 and today is one of the largest companies in its segment, operating over one thousand stores across the USA -- despite its logo that gives fast food and cartoons. I explore the significance of color and branding in influencing consumer perce…

1
Stop Using AirPods on Zoom and Podcasts. (Jaw-Dropping Sound Test!) 9:02

2M ago9:02

9:02

This episode will finally convince you to stop showing up to Zoom calls or podcasts with AirPods as your mic input. (It's fine for output.) For emotional association and any appeal from a sales or marketing perspective, sound is far more important in the brain than visuals or words. We process sound 10x faster than the blink of an eye. 95% of purch…

1
Chef, Educator, Storyteller & Food Ambassador - Eduardo Garcia of Montana Mex - EPISODE 45 1:10:00

3M ago1:10:00

1:10:00

Chef Eduardo Garcia is a chef and avid outdoorsman driven by wild curiosity and a deep love of food and landscape. For Chef Eduardo Garcia, meals are meant to be shared. Food and cooking have served to connect with others in meaningful ways: taking him around the world as a yacht Chef, motivational speaker, and big-screen storyteller as the host of…

1
No. 20 - Adam Shampaine, Homefix Custom Remodeling 47:22

3M ago47:22

47:22

Adam Shampaine is an energetic young leader in the home improvement industry. He's the CEO of Homefix Custom Remodeling in Baltimore, Maryland. Homefix is a very large company with multiple branches in the mid Atlantic region. Last year the company was ranked No. 33 on the Qualified Remodeler TOP 500 list based on $68.3 million in revenue on 3,963 …

1
Stop Losing HALF Your Hard-Earned Clients: Retention Marketing Tips 8:41

3M ago8:41

8:41

Lack of communication is costing you hard-earned clients. Example - financial services: Advisors average $3,100 CAC per client. 54% of clients: "I changed financial advisors" in 2023. Why: weak comms. 47% of clients w/over $500,000 AUM want to hear from advisor at least monthly. But most advisors reach out much less. Via YCharts, 2023 Timestamps: (…

1
Nike's Win, Pepsi's Fail, and Pinkwashing on LinkedIn: Purpose-Driven Marketing 6:46

3M ago6:46

6:46

82% of consumers say they want to buy from brands with values that align with their own (RetailBrew, 2022). I discuss what makes purpose-driven marketing work or fall flat. Topics: (00:00) Introduction to Purpose-Driven Marketing (1:22) Success of Nike's 30th anniversary "Just Do It" campaign, ft Colin Kaepernick, boldly aligned with Black Lives Ma…

1
Health Eating and Habits with Greg Lapin EPISODE 44 53:00

3M ago53:00

53:00

Greg Lapin has made a living for the past two decades in Law Enforcement Special Operations and Government special operations, deploying to war zones throughout the world. Greg started his Jiu-Jitsu journey in 2005 when he was a New Orleans Police Officer because he understood what violence was and what skills he needed to have to go home at the en…

1
How Scott Galloway & Bethenny Frankel Top Charts: Winning Podcast Formats 10:10

4M ago10:10

10:10

Forget consistency and try VARIETY. I explore the strategy used by two famous podcasters, focusing on variety in episode content, length, and style to keep the audience engaged and cater to different interests. Results: they top the charts for Business and for Society & Culture. Trick question: How long should a podcast episode be? Mini case study …

1
No. 19: Adam Kaliner, Co-Founder, Power Home Remodeling Group 46:28

4M ago46:28

46:28

Today’s discussion is with a well-known leader in the home improvement industry, Adam Kaliner co-founder of Power Home Remodeling. Power, as many industry observers know, is one of the largest companies in the industry. In 2023, they billed $1.25 billion in sales. That’s billion with a capital B. And the company has a total of 3,500 employees…

1
A Few of My Favorite Things - EPISODE 43 13:04

5M ago13:04

13:04

On this episode of the podcast I am solo. I take about some of my favorite tools, sauces and goods that I've come to love over the years. Although not sponsored by any of these brands, some of the products have become friends of mine, guests on the podcast and affiliates. Great visuals of everything will be uploaded on my Food Origins Podcast Youtu…

1
Do You Use Jackal or Giraffe Language? ("Nonviolent Communication") 6:16

5M ago6:16

6:16

Are you listening with jackal or giraffe ears? Conversation tips from Nonviolent Communication. Plus: What's wrong with saying "I feel like you ___"? Watch on YouTube Show notes Join my YouTube channel- access perks Video episodes Timestamps: (1:00) Difficult conversations: giraffe vs jackal language (watch Short) (1:37) Pop psychology (1:50) Nonvi…

1
No. 18: Abby Binder, Abby Windows & Doors 38:47

5M ago38:47

38:47

Episode No. 18 is a discussion with one of the brightest rising stars in the home improvement industry—Abby Binder—owner of Abby Windows & Doors, located in Milwaukee, Wisconsin. This is a businessperson with a growth mindset. She’s always looking for new ways to improve her people and upgrade her processes. She's always ready to take the next step…

1
Crazy Expectations? The Reality of Podcasting (Wild Leverage) 13:20

5M ago13:20

13:20

Podcasting is the highest leverage marketing activity you can do, but it's a long game and very misunderstood. People think they need a million downloads to have a 'successful' podcast; not true. At the same time, it's competitive but not as much as you think - hear why. (0:10) Podcasting $4bn industry in 2024 (IAB) (1:36) Big misconception new pod…

1
Why It's Not Selling (Value Equation: Easy Top, Hard Bottom) | (Top 5 Rebroadcast) 6:10

6M ago6:10

6:10

Are you leading with the dream outcome, the likelihood of success, the price, or something else? Your customers want something high quality, guaranteed, fast, and easy. Hear the key ideas of Alex Hormozi's value equation from "$100M Offers", a helpful concept any business person or marketer can use regardless of your industry. (0:29) Hormozi's valu…

1
Becoming a Sushi Chef with Ryan Gallego of Trifecta Cooks EPISODE 42 1:00:22

6M ago1:00:22

1:00:22

Chef Ryan Gallego is a highly accomplished sushi chef with an impressive 20 years of experience in the art of Japanese cuisine. Graduating from the prestigious California Culinary Academy in 2005, he embarked on a culinary journey that would shape his expertise. His training at renowned establishments, including Morimoto Napa, Nobu in Palo Alto, an…

1
How to Make Your Content Memorable | (Top 5 Rebroadcast) 1:31

6M ago1:31

1:31

Think of your favorite TV commercial of all time. What made it memorable? It was probably that it told a story that resonated with you. Unlike straight feature benefit ads that you'll often see from CPGs, like detergent or toothpaste, or from insurance companies, really memorable advertising tells a story and triggers feelings. The same goes for pu…

1
Cut Your Intro: Short Form Content Tips | (Top 5 Rebroadcast) 4:51

6M ago4:51

4:51

We used to actually watch a string of 30-second commercials for Downy and Doritos waiting for Seinfeld to come back on. Today is not the age of television, or patience, but the age of ultimate optionality. This is the age of TikTok and you need to keep these tips in mind when creating short form content. Create for people, not algorithms. The algos…

1
One Day Amazon Will Fail + Story of Sears | (Top 5 Rebroadcast) 6:03

6M ago6:03

6:03

January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of the past year. This is #4 as we count down to the #1 most popular on January 30, 2024. This episode originally aired 5/20/2020. Timestamps: (0:05) The Top 5 Rebroadcast explainer / intro for this month (1:05) Evergreen strategy, you can still get value fr…

1
No. 17: Scott Siegal, CEO of Certified Contractors Network | Maggio Roofing 41:08

7M ago41:08

41:08

Professional roundtable groups—comprised of industry peers and led by business consultants—are a familiar feature of the home improvement and remodeling industries. There are peer groups that focus insurance restoration. Others are focused on full-service and design-build remodeling. For home improvement pros a handful of groups come to mind. One o…

1
Charlie Munger: You're Already Paying for It | (Top 5 Rebroadcast) 2:37

7M ago2:37

2:37

"The company that needs a new machine tool but hasn't bought it yet is already paying for it."-Charlie Munger. Price is what you pay, value is what you get. January Top 5: Every Tuesday this month, we're re-airing the top 5 most downloaded episodes of this podcast. This is #5 as we count down to the #1 most popular on January 30, 2024. This episode…

1
No. 16: Beth Biron, CMO of Reborn Home Solutions and Dreamstyle Remodeling | Renovo 45:15

7M ago45:15

45:15

Beth Biron is a rising star in the home improvement industry. She is the chief marketing and sales officer at Reborn Home Solutions, a leading provider of cabinet refacing, one-day baths and windows based in California. Beth has nearly 20 years of direct sales and marketing experience in the energy, solar power and home remodeling industries, with …

1
School Made You a Fair Reader and a Bad Listener (Part 2 of 2) 4:53

7M ago4:53

4:53

Why are we such bad listeners, retaining only one-eighth of what we hear? Two reasons: (0:19) Reason #1: Schools teach reading, not listening: Listening is a different activity from reading and requires different skills. Reading and listening do not improve at the same rate when only reading is taught. Reading ability is continually upgraded while …

1
Listening: You Remember 1/8 of What's Said (Part 1 of 2) 4:42

8M ago4:42

4:42

We only retain one-eighth of what we hear, long term. In 1957, researchers found that listeners only remembered about half of what they'd heard immediately after someone finished talking. According to HBR, there are three types of listening: Internal listening Focused listening 360 listening Related episodes: School Made You a Fair Reader and a Bad…

1
From Amman, Jordan to Oakland, CA - Shawarmaji - Mohammed Abutaha EPISODE 41 1:11:26

8M ago1:11:26

1:11:26

Mohammad Abutaha is Palestinian but grew up in Amman, Jordan and moved to America when he was 20 years old to study mechanical engineering. In 2015, he dropped out of university in his final year to pursue his dreams of owning a restaurant. Mohammad started as a dishwasher and worked his way up the kitchen ladder, working in iconic kitchens around …

1
How Long Should a Podcast Be? Half the Length You're Doing. 7:22

8M ago7:22

7:22

The 40-60 minute conversation on your podcast could probably be just as substantive in 20-30. Generally, listeners favor shorter episodes over longer ones. But only 15% of podcasts are under the 10-minute mark (via Demand Sage, Sept. 2023). I share tips for getting your podcast to the perfect length listeners enjoy. 3:30 Podcast molds are breaking.…

1
Vocal fry is for TikTok girlies & Matthew McConaughey. (Guest: Allison Pons) 5:47

8M ago5:47

5:47

What is vocal fry? Celebs who speak this way: Matthew McConaughey, Britney Spears, Kardashians, Woody Harrelson. Also: airline pilots, millennials, and Allison. (No shade to anyone - all in good fun here.) Is vocal fry bad for your vocal cords and hurting others' perception of you? Or is it maybe cute? My work wife Allison Pons (@allisonpons) joine…

1
How to Avoid Business Drama (Scope Creep & Tips ) 8:11

9M ago8:11

8:11

Peggy: “You never say thank you.” Don Draper: “That’s what the money is for.” Harmonious business relationships, let's go. Tips for consultants, advisors, and clients with a scope of work. Watch on YouTube Timestamps: 1:10 Karmic contract 1:55 Tips to handle extra requests 2:28 Hourly rate mistakes 3:37 Do you earn money or make money? 4:40 Tips to…

1
Caviar Dreams with Petra Higby the CEO & Co-Founder of The Caviar Co. - EPISODE 40 55:28

9M ago55:28

55:28

Petra Higby is the CEO and co/sister founded Caviar Co. Petra was born and raised in Lubbock, Texas and her father is from Holland, and mother is from Texas. Immediately after college graduation, Petra moved out to Carmel, CA to take an internship with Coastal Luxury Management, assisting with putting on L.A. Food & Wine, and Pebble Beach Food & Wi…

1
That .jpg is Ruining Your Social Media (267% Less Engagement) 5:48

9M ago5:48

5:48

Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media. Blog post …

1
NY Bagels in California with Emily Winston the Founder and CEO of Boichik Bagels -EPISODE 0039 1:02:10

9M ago1:02:10

1:02:10

Emily Winston is the CEO and founder of Boichik Bagels. Born and raised in central New Jersey, she grew up eating a LOT of bagels. When her father had business take him to the Upper West Side, he would stop by Zabar's for lox, sable, whitefish, and chive cream cheese, then H&H for bagels, which her family would have as a special treat. These bagels…

1
No 15: John Anglis, Founder, Care Free Home Pros, Avon, Connecticut 48:31

9M ago48:31

48:31

Episode No. 15 is with John Anglis, founder of CareFree Home Pros of Avon, Connecticut. CareFree is a Bath Replacement business that generated $9.5 million in revenue in 2022, the last year that Anglis owned the company. This past February, Anglis sold CareFree to Sage Home for an undisclosed cash amount. Anglis is not afraid to tell you about the …

1
All Around the World Professional Chef with Elizabeth Binder of Hand-Crafted Catering EPISODE 0038 59:52

10M ago59:52

59:52

Chef Elizabeth Binder was born and raised in South Africa, inspired by her fisherman father and great entertaining grandmothers, she attended the internationally recognized Christina Martin School of Food and Wine in her hometown of Durban. After graduating, she landed her first cooking job at the small luxury hotel, Blue Mountain Lodge near the Kr…

1
New Shure SM7B vs MV7 Review + Content Marketing Tip + YouTube ChatGPT Hack 4:41

10M ago4:41

4:41

New video with a deep review of the famous Shure SM7B mic (XLR) vs the convenient, less expensive Shure MV7 (USB or XLR): watch on YouTube. Plus: SAG strike, thoughts on AI, timing of marketing content, and the power of timestamps for long form content digestibility and SEO. Links mentioned: New mic review video - see blog: beetlemoment.com/gear Yo…

1
Food for the People with Rhasaan Fernandez of Boffo Cart & Sam's Log Cabin EPISODE 0037 39:10

10M ago39:10

39:10

Rhasaan Fernandez is the owner of Boffo Cart and Sam’s Log Cabin. Rhasaan was born and raised in San Francisco of Puerto Rican and Caucasian descent. Growing up in the 90s, Rhasaan was exposed to all the diverse cuisine in San Francisco. Rhasaan worked his way through the hospitality industry from California to Colorado and back. Rhasaan decided to…

1
No.14: Ed Weinfurtner and Michael Hoy, Great Day Improvements 40:37

10M ago40:37

40:37

Among the handful of truly fast-growing home improvement companies—those with plans to grow to be national in scope—Great Day Improvements offers a different path. The company is growing with a ground level, entrepreneurial strategy, and with a deep appreciation for what it takes to run a successful home improvement firm. To that end, companies tha…

1
Why Marketing Costs You 3x Too Much (Missing One Thing) 8:34

11M ago8:34

8:34

So many companies think they're saving money by not hiring an internal marketing leader and relying solely on outside resources, but it ends up costing them more. Yes, you can outsource some marketing work. Strategists, freelancers, and marketing tools / SaaS / vendors can be great additions. But who is managing them from a strategic perspective, a…

1
Homemade to CEO $35K to $35M in 3.5yrs : EPISODE 0036 with Justin Gill founder of Bachan's Japanese BBQ Sauce 43:44

11M ago43:44

43:44

Justin Gill is the founder and CEO of Bachan’s Japanese BBQ Sauce. Justin was born and raised in Sebastopol, CA and of Japanese, Portuguese, French and Irish descent. Justin dreamed of bringing his family sauce to market since he was a kid during the holidays. Justin, Grandmother Judy and his family would brew batches of their sauce to give out to …

1
No. 13: Jason Couto of Couto Construction 33:21

11M ago33:21

33:21

Patrick O'Toole and Tim Musch talk with Jason Couto of Couto Construction in New Bedford, Mass. in Episode No. 13 of the Talking TOP 500 podcast. Jason learned the business from his father, who was a Portuguese immigrant to the United States and who founded the company when Jason was very young. Since taking over the firm in 2008, Jason has grown t…

1
Don't Do Marketing, Be Marketable. (Threads dead, baby?) 4:50

11M ago4:50

4:50

Watch this episode on YouTube. Topics: Threads burned bright for two weeks then DAU were down over 80%. Twitter's rebrand to X wiped out ~$4 billion in brand equity. RIP the bird. Point: All marketing is one of three things: Branding PR Direct response Everything else is just tactics. This concept from Bob Knorpp is so key. I go over the #1 marketi…

1
No. 12: Emily and Kevin Lindus, co-founders, Lindus Construction 32:38

11M ago32:38

32:38

In Episode No. 12 of the Talking TOP 500 podcast, we speak with a couple who is widely admired in the home improvement industry. They are Emily and Kevin Lindus, owners of Lindus Construction in Baldwin, Wisconsin. They started the company in 1981 out of their kitchen and last year the company generated $43.2 million in revenue on gutters, decks an…

1
Chicken Wrangler : EPISODE 35 with Franchesca Duval of Alchemist Farm 1:03:48

11M ago1:03:48

1:03:48

Alchemist Farm is a small family farm team headed up by Franchesca & Ryan Duval along with their two children in Northern California. Known for being pioneers of humane breeding and hatching, no male chicks are killed on their farm as they are at large scale hatcheries and all of their heritage breeding groups are free to roam on their separate pas…

1
Swipe & Sell: The Missing Double Opt-In in Modern Dating AND Business 4:23

11M ago4:23

4:23

Online dating is broken the same way most sales and marketing are broken. Look at: Free trials. Previews. Phone screening for online dating so that the first date is a date, and not a meeting to get the double opt-in that would have happened in nature. A blind sales pitch without know-like-and-trust or a product preview has the same pitfalls in mar…

1
Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom) 6:10

12M ago6:10

6:10

Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use. 1) Hormozi's value equation: Dream outcome x likelihood of success divi…

1
Connecting people together with Food : EPISODE 34 with Sean Nguyen of PapaWagyu 1:05:26

12M ago1:05:26

1:05:26

Sean Nguyen is the founder/owner of PapaWagyu. Sean is of Vietnamese descent and born and raised in San Jose,CA. We go over how we became friends through food and began working events together. Going over his family meals growing up like : Bun Bo Hue & Pho noodle soups. After traveling to Japan, the dream was planted to somehow work in the hospital…

1
Revitalizing Community : EPISODE 33 with Matthew Kosoy of Rosalind Bakery 1:06:30

1y ago1:06:30

1:06:30

Matthew Kosoy from Mt. Laurel New Jersey is the founder & owner of Rosalind Bakery in Pacifica, CA. The bakery is named after Matthew’s grandmother, a nod to his family roots. The tech-worker-turned-baker started making sourdough as a side hustle, but his loaves quickly became a staple of the local farmer’s market. Matt had enough demand to open a …

1
Why Startup MVPs and Vision Boards Don't Work 9:32

1y ago9:32

9:32

Controversial opinion 1: MVP is NOT the best approach for a startup. 2: Vision boards don't work. Kevin Kelly's advice: "Prototype, don't plan" and how it applies to business and life. NEW! Watch on YouTube More episodes: YouTube Playlist Successful startups (some unicorns) who bootstrapped: Mailchimp Calendly Spanx TechCrunch Atlassian Autodesk Ti…

1
Who Really Shapes You? The 'Average of Five' Revisited (Jim Rohn) 5:07

1y ago5:07

5:07

"The Law of Five" comes from motivational speaker Jim Rohn who said that we are the average of the five people we spend the most time with. This concept needs a modern update: from an hours / exposure standpoint, your media diet can be even more impactful than your influences in protein form, like friends. Our beliefs, our habits, our health, our l…

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