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That .jpg is Ruining Your Social Media (267% Less Engagement)
Manage episode 380198770 series 2534823
Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.
Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)
When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:
Note: this doesn't apply to zero click content.
Read more on the blog.
Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead Cows
My favorite podcast tools:
- Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
- Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
ThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersone
Book a marketing or personal brand coaching session: emilybinder.com/call
Subscribe free to this podcast: emilybinder.com/podcast
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
728 episodes
Manage episode 380198770 series 2534823
Rich media banners are 267% more effective than static banners when it comes to engagement on LinkedIn posts (and other networks like X or Facebook). This is episode is about something small and tactical that has a big impact on your social media efficacy and giving your audience a nicer UX, resulting in more clicks to your target media.
Blog post with visual examples and tips: This Image Mistake = 267% Less Social Media Engagement. (Marketing Tip Mini-Pod)
When it comes to sharing a blog post or YouTube video or article on social, you want the featured / thumbnail image to be rich media, not an attached plain image which forces the user to find the shortlink in the text of the post. Read more on the blog:
Note: this doesn't apply to zero click content.
Read more on the blog.
Guest episode mentioned with Ron Tite, Saul Colt, and Bob Knorpp: 0723-The BeanCast: Haul More Dead Cows
My favorite podcast tools:
- Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
- Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
ThinkersOne Videos: Order a 2-min personalized event invite, Zoom drop-in, or virtual keynote: emilybinder.com/thinkersone
Book a marketing or personal brand coaching session: emilybinder.com/call
Subscribe free to this podcast: emilybinder.com/podcast
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | X | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
728 episodes
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