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Why It's Not Selling: The Value Equation (Easy Top, Hard Bottom)
Manage episode 373433239 series 2534823
Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use.
1) Hormozi's value equation:
Dream outcome x likelihood of success
divided by
time delay x perceived effort
= value.
Most brands and products get the top portion right. The hard part is the bottom.
2) Plus: should you publish pricing or not?
My favorite podcast tools:
- Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
- Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone
Rate / review / subscribe to this show: emilybinder.com/podcast
Book a business coaching session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
728 episodes
Manage episode 373433239 series 2534823
Your customers want something great, likely, fast, and easy. A quick dive into Alex Hormozi's value equation from "$100 Million Offers". I recently read the book and this was the part that stood out to me as the most helpful concept that any business person or marketer can use.
1) Hormozi's value equation:
Dream outcome x likelihood of success
divided by
time delay x perceived effort
= value.
Most brands and products get the top portion right. The hard part is the bottom.
2) Plus: should you publish pricing or not?
My favorite podcast tools:
- Riverside is the best way to record an audio or video podcast: https://emilybinder.com/riverside
- Descript is the BEST tool to easily edit audio or video like a Word doc. You will never go back. https://emilybinder.com/descript
ThinkersOne Videos! Buy a 2-min personalized video, Zoom drop-in, or virtual keynote. Shop menu: emilybinder.com/thinkersone
Rate / review / subscribe to this show: emilybinder.com/podcast
Book a business coaching session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
728 episodes
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