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Google 2020 Search Trends - Two Insights
Manage episode 266143057 series 2534823
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Two of these 2020 Google search trends struck me:
1) Local search on the uptick: Searches with “near me” continue to grow, with a 40% further YoY increase in the last year.
2) We are redefining value. Content people want: We want to shop ethically, have authentic experiences and live consciously. We also want to make better-informed financial decisions and save money – with a growth in searches for everything from “take home pay calculator” to a 100% increase YoY in searches for “promo codes”. Source: Think With Google, 20 Search Trends to Inform Your 2020 Marketing Strategies
Subscribe free to this briefing for fresh episodes every weekday in under three minutes. Listen free anywhere. Support the show! Leave a review and leave a tip in our tip jar here.
Hosted on Acast. See acast.com/privacy for more information.
730 episodes
Share
Manage episode 266143057 series 2534823
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Two of these 2020 Google search trends struck me:
1) Local search on the uptick: Searches with “near me” continue to grow, with a 40% further YoY increase in the last year.
2) We are redefining value. Content people want: We want to shop ethically, have authentic experiences and live consciously. We also want to make better-informed financial decisions and save money – with a growth in searches for everything from “take home pay calculator” to a 100% increase YoY in searches for “promo codes”. Source: Think With Google, 20 Search Trends to Inform Your 2020 Marketing Strategies
Subscribe free to this briefing for fresh episodes every weekday in under three minutes. Listen free anywhere. Support the show! Leave a review and leave a tip in our tip jar here.
Hosted on Acast. See acast.com/privacy for more information.
730 episodes
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