Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Similar to Voice Marketing with Emily Binder
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Schwarzenegger's Schmäh and The Bethenny Clause: Brand + Negotiation Masters
Manage episode 367117032 series 2534823
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.
First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie.
NEW: Watch this podcast (video): youtube.com/emilybinder
There is a word that Arnold uses to describe his efforts at self promotion, heard repeatedly in the Netflix mini documentary series "Arnold."
The word is schmäh, an Austrian German idiom that is behind his singular global success. Think about applying schmäh to your own marketing. Steve Jobs did it. Maybe you can harness that playful, larger than life vibe in selling your own products or services. But the key is that you have to believe in it for anyone else to.
Plus: The Bethenny Clause - and what she has in common with Arnold as a brilliant marketer and negotiator.
Watch YouTube Short: Millions Made: The Bethenny Clause
Timestamps:
0:18 Schwarzenegger's box office success and revenue
0:48 What is schmäh?
1:47 Schwarzenegger's childhood and manifesting of success like Joe Dispenza (visualization to reality)
3:20 Schwarzenegger's highest grossing movie of all time was Twins, not Terminator 2
4:00 The Bethenny Clause (Bethenny Frankel and Bravo - Housewives season 1 contract)
5:06 Bethenny Frankel's ingenious move to retain the rights to Skinnygirl brand when she sold the liquor to Beam
5:43 Media is the most powerful lever in business --> listen to "Four Types of Leverage in Your Business"
Shop my business video content: Send a thank-you, event invite, or order a keynote or Zoom drop-in! thinkersone.com
Rate / review / subscribe to this show: emilybinder.com/podcast
Book a coaching session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
734 episodes
Share
Manage episode 367117032 series 2534823
Content provided by Emily Binder. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Emily Binder or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Dissecting hundred million dollar negotiations from two GOATs of personal branding: Arnold Schwarzenegger and Bethenny Frankel.
First, unleash the schmäh: how Arnold Schwarzenegger mastered the art of persuasion and persona to become one of the world's most famous and highest paid stars. Schwarzenegger's movies have grossed more than $4 billion worldwide at box offices. At the peak of his career, he consistently earned $20 to $30 million per movie.
NEW: Watch this podcast (video): youtube.com/emilybinder
There is a word that Arnold uses to describe his efforts at self promotion, heard repeatedly in the Netflix mini documentary series "Arnold."
The word is schmäh, an Austrian German idiom that is behind his singular global success. Think about applying schmäh to your own marketing. Steve Jobs did it. Maybe you can harness that playful, larger than life vibe in selling your own products or services. But the key is that you have to believe in it for anyone else to.
Plus: The Bethenny Clause - and what she has in common with Arnold as a brilliant marketer and negotiator.
Watch YouTube Short: Millions Made: The Bethenny Clause
Timestamps:
0:18 Schwarzenegger's box office success and revenue
0:48 What is schmäh?
1:47 Schwarzenegger's childhood and manifesting of success like Joe Dispenza (visualization to reality)
3:20 Schwarzenegger's highest grossing movie of all time was Twins, not Terminator 2
4:00 The Bethenny Clause (Bethenny Frankel and Bravo - Housewives season 1 contract)
5:06 Bethenny Frankel's ingenious move to retain the rights to Skinnygirl brand when she sold the liquor to Beam
5:43 Media is the most powerful lever in business --> listen to "Four Types of Leverage in Your Business"
Shop my business video content: Send a thank-you, event invite, or order a keynote or Zoom drop-in! thinkersone.com
Rate / review / subscribe to this show: emilybinder.com/podcast
Book a coaching session: emilybinder.com/call
Follow & connect:
My website | Beetle Moment Marketing | LinkedIn | Twitter | Instagram | YouTube | Get email updates
Hosted on Acast. See acast.com/privacy for more information.
734 episodes
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Similar to Voice Marketing with Emily Binder
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Introducing The Unshakeables, a new podcast from Chase for Business and iHeartMedia's Ruby Studio. Small businesses are the heart and soul of this country, but it takes a brave individual to start and run a company of their own. From mom-and-pop coffee shops to auto-detailing garages -- no matter the type of industry you’re in, every small business owner knows that the journey is full of the unexpected. A single moment may even change the course of your business forever. Those who stand firm ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Greatness Machine is on a Quest to Maximize the Human Experience! Join Award Winning CEO and Author, Darius Mirshahzadeh (pron. Mer-shaw-za-day), as he interviews some of the greatest minds in the world―turning their wisdom and experience into learnings and advice you can use in your life so that you can level up and create greatness. Join Darius as he goes deep with guests like: Moby, Seth Godin, Gabby Reece, Amanda Knox, UFC Ring Announcer Bruce Buffer, Former FBI Negotiator Chris Voss ...
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Business tips for startups by proven entrepreneurs
…
continue reading
Bitcoin groundbreakers share personal stories of how Bitcoin is changing lives for the better. Host Mauricio Di Bartolomeo, co-founder and CSO of Ledn, speaks with leading Bitcoin voices, entrepreneurs, and human rights advocates to hear their unique journey and practical real-world examples of how Bitcoin has made a positive impact in their lives. Brought to you by Ledn, a leading financial services company built for Bitcoin & digital assets. Ledn offers a suite of lending, saving and tradi ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
The Self-Employed Life Podcast (formerly Creative Warriors) provides business and personal development strategies for self-employed business owners that create sustainable success. A community of self-employed and small business owners, entrepreneurs, innovators and ambitious individuals that need creative solutions in business. Being self-employed and a business Warrior is a mindset, a spirit and a challenge. We need a different way of doing business. This is business with a soul. We discus ...
…
continue reading
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