Web3 Marketing and the Power of Community with Amanda Cassatt | S3 E34

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Embark on a revolutionary exploration of the internet's transformation with Amanda Cassatt, founder of Serotonin and trailblazer in Web3 marketing. Our latest episode promises to equip you with a comprehensive understanding of how the digital landscape has evolved from its decentralized beginnings in Web1 to the immersive metaverse of Web3. You'll discover how these radical changes are reshaping the way we think about marketing, moving away from numbers to nurturing authentic relationships within online communities.
As we venture into the nitty-gritty of Web3 marketing, Amanda highlights the paramount importance of transparency and active stakeholder engagement. Marketing isn't just about broadcasting to an audience anymore—it's about participating with them. Get valuable insights into crafting community-driven initiatives and learning to measure success through the health and vibrancy of these groups, rather than mere statistics. Furthermore, we touch on the inventive strategies necessary when traditional advertising avenues are less accessible for crypto-related content.
Wrapping up this enlightening conversation, we delve into the ways traditional businesses can make their foray into Web3 without losing their core values. We'll discuss the role of blockchain in fostering a sense of community and recording history, and how to maintain authenticity in the wave of new technological trends. Amanda also shares her anticipation for her upcoming book "Web3 Marketing," poised to be an essential resource for navigating this uncharted territory. Join us for this thought-provoking episode that cuts through the complexities of Web3, providing clarity and direction for the future of digital engagement.
This episode was recorded through a Podcastle call on December 21, 2023. Read the blog article and show notes here: https://webdrie.net/web3-marketing-and-the-power-of-community-with-amanda-cassatt

Chapters

1. What key lessons from the evolution of Web1 and Web2 do you consider crucial for grasping the potential of Web3? (00:02:26)

2. How have Bitcoin and Ethereum influenced Web3 marketing strategies in your opinion? (00:04:41)

3. What do marketers need to understand about the Metaverse's role, particularly in terms of consumer engagement? (00:07:35)

4. How does the process of understanding your customer and product differ in Web3 compared to traditional marketing spaces? (00:10:51)

5. In the realm of community in Web3, it's a recurring theme. How do we measure it, and what metrics should be employed? Are these metrics distinct from those in Web2? (00:14:29)

6. How does community impact the discovery phase of the marketing funnel in Web3, and what insights can you share? (00:17:30)

7. How, as outlined in Chapter 12 of your book, can users be effectively engaged over the long term in innovative ways within the Web3 context? (00:21:39)

8. What's your perspective on Web2.5 and its relevance for marketers? (00:23:22)

9. What's currently the most exciting development for you—whether in your business or within the evolving market landscape? (00:26:54)