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Web3 SEO with Aaron Barefoot: Strategies for Organic Discoverability, including AI | S3 E35
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Embark on a thrilling exploration of the digital frontier with digital marketing virtuoso Aaron Barefoot as he joins forces with your host Joeri Billast to decode the secrets of Web3 SEO. Unveiling a world where organic discoverability reigns supreme, Aaron casts a light on the indispensable role of SEO in connecting audiences to the blockchain marvels. From the intricacies faced by entities in the crypto sphere to the clever maneuvers around paid advertising constraints, this episode promises to arm you with the knowledge to navigate the digital marketing landscape with the finesse of an industry titan.
This episode takes you beyond the usual tactics, examining how fledgling businesses can harness the untapped potential of niche markets and privacy-focused search engines to compete with established giants. Through our vibrant discussion, we also shed light on the pivotal impact of community engagement and digital PR in shaping the success of Web3 SEO strategies. My own ventures in content creation echo throughout the episode, sharing lessons from the field in engaging audiences across diverse platforms. Whether you're a digital marketing newbie or a seasoned pro, prepare to have your horizons broadened and your strategies sharpened in this deep dive into SEO's next frontier.
This episode was recorded through a Podcastle call on November 28, 2023. Read the blog article and show notes here: https://webdrie.net/web3-seo-with-aaron-barefoot-strategies-for-organic-discoverability-including-ai/
Chapters
1. What is Web3 SEO, and how does it differ from traditional SEO? (00:01:54)
2. Is Web3 already providing a more transparent and fair online visibility environment, potentially giving smaller businesses an edge in SEO compared to platforms like Google? (00:06:31)
3. For a Web3 business, are the strategies for content creation, backlinks, and rankings similar to traditional methods, or are there specific and unique tips for Web3 success? (00:11:14)
4. What's your take on prioritizing article length for optimization, especially with AI content creation? (00:15:51)
5. What are some underutilized channels for potential dominance, like DuckDuckGo and Medium? Are there any other platforms worth considering? (00:20:11)
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