Gifting 101 for law firm clients
Manage episode 374911153 series 3309353
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- Introduction to the final episode of the wildly successful Law Firm podcast
- Explanation of why the originally planned final episode was not ready and the decision to rework it
- The importance of gifting as a strategy to gain new clients and increase referrals
- Recommendation to gift clients at least twice a year
- Critique of holiday gifting and suggestion to find more meaningful times to gift
- Example of gifting around July 4th for immigration attorneys to connect with clients
- Suggestion to decrease the value of the gift in subsequent years to manage costs
- Importance of gifting clients even during the waiting period of immigration cases to maintain rapport and gain referral business
- Benefits of gifting clients on their birthdays to show appreciation and build relationships
- Suggestion for divorce attorneys to gift clients on Valentine's Day to provide support during difficult times
- View of gifting as an investment in marketing rather than a waste of money
- Encouragement to allocate part of the marketing budget to gifting as it can yield positive results for the business
- Acknowledgment of potential administrative work but emphasis on the overall benefits of gifting.
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115 episodes