Gifting 101 for law firm clients

Wildly Successful Law Firm

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- Introduction to the final episode of the wildly successful Law Firm podcast

- Explanation of why the originally planned final episode was not ready and the decision to rework it

- The importance of gifting as a strategy to gain new clients and increase referrals

- Recommendation to gift clients at least twice a year

- Critique of holiday gifting and suggestion to find more meaningful times to gift

- Example of gifting around July 4th for immigration attorneys to connect with clients

- Suggestion to decrease the value of the gift in subsequent years to manage costs

- Importance of gifting clients even during the waiting period of immigration cases to maintain rapport and gain referral business

- Benefits of gifting clients on their birthdays to show appreciation and build relationships

- Suggestion for divorce attorneys to gift clients on Valentine's Day to provide support during difficult times

- View of gifting as an investment in marketing rather than a waste of money

- Encouragement to allocate part of the marketing budget to gifting as it can yield positive results for the business

- Acknowledgment of potential administrative work but emphasis on the overall benefits of gifting.

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