89: How to Empower Women to Showcase Value and Revenue Growth - De'Edra Williams

Women in Customer Success Podcast

This episode is proudly brought to you by Vitally.io, the leading all-in-one customer success platform. Visit vitally.io/women today to schedule your demo and get your Airpods.

In this episode, we talk to De'Edra Williams, Senior Executive Leader in Customer Success.

De'Edra brings her high energy and expertise to discuss the changing landscape of the tech space, specifically focusing on Customer Success.

While women make up a significant portion of customer success roles, they are still underrepresented in executive leadership positions. De'Edra shares her insights on how women in customer success can navigate this landscape and make a significant impact.

Key Takeaways:

1. Lead with revenue and data: When presenting to the C Suite, focus on revenue growth and data-driven insights to showcase the impact of Customer Success on the bottom line.
2. Emphasize the power of data analysis: Identifying and distilling the right data is crucial for a strong customer relationship. Make data analysts your best friends to help you analyse relevant data and remove the noise that detracts from your goals.
3. Own your role in revenue generation: As a customer success professional, it's not just about driving adoption or increasing customer satisfaction – it's about driving revenue. Always look out for opportunities within customer success to contribute to revenue growth

Episode chapters:

• [00:07:03] From a Consultant to a Customer Success Executive
• [00:09:57] How to Focus on Revenue and Data for Success
• [00:13:31] Why are Women Uncomfortable with Sales but Want Revenue Growth
• [00:19:35] Customer Success Drives Revenue through Various Channels
• [00:22:25] Importance of Hiring a Data Analyst
• [00:27:58] Implement Monday Metrics, and Fabulous Fridays for Tracking Achievements
• [00:31:37] Fashion for Executive Presence

Follow De'Edra Williams!

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About Women in Customer Success Podcast:

Women in Customer Success Podcast is the first women-only podcast for Customer Success professionals, where remarkable ladies of Customer Success connect, inspire and champion each other.

Follow:
Women in Customer Success

- Website - womenincs.co

- LinkedIn - linkedin.com/company/womenincs

- Instagram: https://www.instagram.com/womenincs.co/

- Podcast page - womenincs.co/podcast

- Sign Up for PowerUp Tribe - womenincs.co/powerup
Host Marija Skobe-Pilley

- Website - https://www.marijaskobepilley.com/

- LinkedIn - https://www.linkedin.com/in/mspilley/

- Coaching with Marija: http://marijaskobepilley.com/programs

- Get a FREE '9 Habits of Successful CSMs' guide https://www.marijaskobepilley.com/9-habits-freebie

Chapters

1. From a Consultant to a Customer Success Executive (00:07:03)

2. How to Focus on Revenue and Data for Success (00:09:57)

3. Why are Women Uncomfortable with Sales but Want Revenue Growth (00:13:31)

4. Customer Success Drives Revenue through Various Channels (00:19:35)

5. Importance of Hiring a Data Analyst (00:22:25)

6. Implement Monday Metrics, and Fabulous Fridays for Tracking Achievements (00:27:58)

7. Fashion for Executive Presence (00:31:37)