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Maude: How to build a DTC company in an industry that hasn't changed in 100 years
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The sexual wellness industry hasn't changed in more than 100 years. This is why Eva Goicochea decided to build Maude, a sexual wellness DTC company disrupting an industry where legacy brands have dominated for years. Eva tells us about the challenges of building a company in the sex industry, how building relationships and communities have helped her grow the company. Unlike other DTC brands, Maude isn't relying on paid ads, she uses PR and focuses on what the consumers want to grow the company.
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