Reel: How the DTC business adapted to the surge in demand for toilet paper
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Manage episode 260954431 series 2656940
These last few weeks, we've seen panic-buying and hoarding leading to empty shelves and a toilet paper shortage - so how does that look for a DTC toilet paper brand? In today's episode, we sat down with Derin Oyekan, co-founder of Reel, a DTC brand that provides sustainable bamboo paper products delivered straight to your door. We talked about how they've adapted to the current crisis, how it's affected their business, and what they're doing to keep customers coming back.
18 episodes