How big is the business of the big, fat Indian wedding?

WorklifeIndia

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4+ y ago 24:43

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From high end fashion to expensive jewellery, celebrity invites to exotic destinations, a luxury Indian wedding has it all. Generally lasting a few days, it feels more like a festival.

With a huge, young demographic and nearly 20 million people tying the knot every year, India is the world’s second largest market for weddings. The industry is worth tens of billions of dollars and often considered “recession-proof”.

But who are the people making it all happen? And how? What do millennial couples want and what are some of their most outlandish requests?

#WorklifeIndia takes you behind the scenes of a big, fat Indian wedding with a celebrity fashion designer, a luxury wedding planner and the founder of a digital weddings discovery platform.

Presenter: Devina Gupta

Contributors: Rohit Bal, celebrity fashion designer; Neha Seth Arora, luxury wedding planner and CEO, Var Vadhu; Mehak Sagar, co-founder, WedMeGood wedding portal

Image: Bollywood actors Ranveer Singh and Deepika Padukone pose during their wedding reception at Grand Hyatt, Santacruz on November 28, 2018 in Mumbai, India. (Credit: Pramod Thakur/Hindustan Times via Getty Images)

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