Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
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Content provided by Marcel Hollerbach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcel Hollerbach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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#014 Alex von Harsdorf: Mit Live-Shopping über 40% Conversation Rate erreichen
Manage episode 376287765 series 3496385
Content provided by Marcel Hollerbach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcel Hollerbach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Während man sich früher zu gemeinsamen Shopping-Touren in der Stadt getroffen hat, scrollt man heute immer häufiger allein durch Angebote. Müssen wir uns also damit abfinden, zu einsamen Shoppern zu werden, wenn wir uns im E-commerce bewegen wollen? Wenn es nach Alex von Harsdorf, Co-Gründer und CEO von LIVEBUY, geht, nicht. Mit ihm unterhält sich Marcel Hollerbach in dieser Podcastepisode über das Potenzial von Live-Shopping.
Marken wie Douglas haben es raus: Mit Videocontent von professionellen Content Kreatoren und eigenen Mitarbeitern können nicht nur die gewünschten Zielgruppen erreicht, sondern sie können auch gleich an Marken gebunden werden. Und wenn dann noch Stars wie Billie Eilish einem quasi persönlich die Produkte verkaufen, ist der Deal perfekt.
Wenn ihr erfahren wollt, warum TikTok sich vorerst aus dem Live Shopping zurückgezogen hat, während andere Unternehmen damit richtig Fahrt aufnehmen, wie man mit Live Shopping die Authentizität steigern kann und wie es genau funktioniert, seid ihr hier genau richtig.
21 episodes
Share
Manage episode 376287765 series 3496385
Content provided by Marcel Hollerbach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Marcel Hollerbach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Während man sich früher zu gemeinsamen Shopping-Touren in der Stadt getroffen hat, scrollt man heute immer häufiger allein durch Angebote. Müssen wir uns also damit abfinden, zu einsamen Shoppern zu werden, wenn wir uns im E-commerce bewegen wollen? Wenn es nach Alex von Harsdorf, Co-Gründer und CEO von LIVEBUY, geht, nicht. Mit ihm unterhält sich Marcel Hollerbach in dieser Podcastepisode über das Potenzial von Live-Shopping.
Marken wie Douglas haben es raus: Mit Videocontent von professionellen Content Kreatoren und eigenen Mitarbeitern können nicht nur die gewünschten Zielgruppen erreicht, sondern sie können auch gleich an Marken gebunden werden. Und wenn dann noch Stars wie Billie Eilish einem quasi persönlich die Produkte verkaufen, ist der Deal perfekt.
Wenn ihr erfahren wollt, warum TikTok sich vorerst aus dem Live Shopping zurückgezogen hat, während andere Unternehmen damit richtig Fahrt aufnehmen, wie man mit Live Shopping die Authentizität steigern kann und wie es genau funktioniert, seid ihr hier genau richtig.
21 episodes
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Similar to World of Commerce
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The McKinsey Podcast, our new flagship podcast series, takes you inside our global firm, and features conversations with experts on issues that matter most in business and management. McKinsey & Company is a management-consulting firm that helps businesses, governments, and not-for-profit organizations realize their most important goals. Topics covered in this series include strategy, technology, leadership, marketing, operations, organization, and the role of business in society.
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Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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…
continue reading
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