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Navigating Your Marketing and PR in the AI Era

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Manage episode 433991367 series 1791494
Content provided by Jonathan Small. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Small or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Love it or hate it, AI is here to stay. Writers ignore it at their own peril, especially when it comes to marketing their work. Guest Gini Dietrich, a marketing and PR expert, has been proactive in her embrace of artificial intelligence, using it to enhance her work and its reach. Gini's media company and blog 'Spin Sucks' is a go-to source for staying up-to-date on the ever-changing PR landscape. In this interview, she breaks down effective tips for content marketing in the age of AI, including the importance of E-E-A-T (Experience, Expertise, Authority, and Trust), the use of LinkedIn as a powerful platform for content distribution, and the evolution of SEO strategies in the era of AI and Google's changing algorithms.

Order my new book, Write About Now: bit.ly/BackStories

  continue reading

297 episodes

Artwork
iconShare
 
Manage episode 433991367 series 1791494
Content provided by Jonathan Small. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jonathan Small or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Love it or hate it, AI is here to stay. Writers ignore it at their own peril, especially when it comes to marketing their work. Guest Gini Dietrich, a marketing and PR expert, has been proactive in her embrace of artificial intelligence, using it to enhance her work and its reach. Gini's media company and blog 'Spin Sucks' is a go-to source for staying up-to-date on the ever-changing PR landscape. In this interview, she breaks down effective tips for content marketing in the age of AI, including the importance of E-E-A-T (Experience, Expertise, Authority, and Trust), the use of LinkedIn as a powerful platform for content distribution, and the evolution of SEO strategies in the era of AI and Google's changing algorithms.

Order my new book, Write About Now: bit.ly/BackStories

  continue reading

297 episodes

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