PJ Pereira is Anything But Artificial

YES, BRAND with Hersh Rephun

PJ Pereira is an industry veteran of over 20 years, known for co-founding independent award-winning creative agency, Pereira O’Dell. In 2023, under the moniker PJ Caldas, he released "The Girl From Wudang," a novel about artificial intelligence, martial arts, and immortality. In that same year, PJ was also named Chief Creative Officer of independent agency network Serviceplan Americas.

Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential and respected creatives. He has been named to Adweek's Creative 100, Ad Age's Creativity 50, and to the 4A's 100 People Who Make Advertising Great. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts.

Connect with PJ PJ Caldas | https://www.pjcaldas.com/ Pereira O'Dell | https://pereiraodell.com/ PJ Pereira | Pereira O'Dell https://www.oneclub.org/awards/adcawards/-judge/6718/pj-pereira

(0:00) Introduction to the guest PJ Pereira (3:20) PJ Pereira's career journey and transition into advertising (6:58) Hersh Rephun and PJ Pereira's thoughts on turning 50 and competition (10:48) PJ Pereira's journey as a writer and the story behind "The Girl from Wudang" (34:48) PJ Pereira: Balancing personal branding in advertising and literature (42:35) The different audiences in advertising and literature (45:50) PJ Pereira: The mindset of being an artist vs. a service provider (51:14) Elements of adventure, sci-fi, and spirituality in PJ Pereira's book